Five 'Must-Read' books for marketers' Christmas Stockings
Fancy a Christmas read? Ranging from classics that have stood the test of time to important new titles, five leading marketers review the book they think every marketer should have on their shelf.
Technique
How do you find B2B influencers?
YouTube influencers can be powerful advocates for consumer brands. But in the B2B space, you need to consider a range of different factors to make it work.
Technique
Content marketing fails to deliver insight, claims research from Forrester
With new research by digital content marketing firm Turtl leaving the overall value of content marketing in doubt, the company's CEO unpacks the implications and suggests some cures.
Technique
Entrepreneurs spill the beans on their marketing secrets
Entrepreneurs, including Richard Branson and Seth Godin, talk about their marketing success stories
Technique
SEO update: How natural language processing could help more users discover your online content
Natural language processing (NLP) is an artificial intelligence used by Google and other firms to extract meaning from human language. Find out how NLP offers opportunities for brands looking to improve search traffic through digital marketing and SEO.
Technique
Despite all the talk about fake news, social media manipulation is the real concern for brands
Having fake news about your brand spread online is clearly a major concern, and one that many in the business of managing brand reputation are waking up to. But marketers, brand and PR professionals need to be extremely careful about placing too much importance on the ‘fake news’ aspect while overlooking a far, far bigger problem.
Technique
TEDTalk: Is Experiential the future of advertising?
Here is an interesting talk by Layne Braunstein on Experiential or Live advertising which he defines as 'Environment to Human Design'. "Experiential is not a medium", he says, "but a belief". A good, thoughtful introduction.
Technique
Five techniques to up your creative game!
How to come up with better ideas
Technique
