Four tips to boost your PR strategy in a shifting media world

Four tips to boost your PR strategy in a shifting media world

How to upgrade your approach to PR using storytelling, influencers, being more personal and deploying analytics

Technique

Why face-to-face marketing is better than digital for building brand relationships

Why face-to-face marketing is better than digital for building brand relationships

When tone, emotion and attitude are essential for building relationships, do face-to-face interactions at exhibitions remain the most powerful way for brands to build them?

Technique

Does a green workspace improve productivity?

Does a green workspace improve productivity?

Much scientific research has inspired a trend for creating green work spaces. But does it really improve our ability to work more efficiently? If you do turn your office into a green, productive haven, here is some expert advice on how to achieve success

Technique

Twelve predictions for digital marketing in 2020

Twelve predictions for digital marketing in 2020

As ever, it's been a year of change and turmoil in the digital world. But which trends, current and new, will shape the world of digital marketing over the next 12 months?

Technique

How to improve your Expertise, Authority and Trust online

How to improve your Expertise, Authority and Trust online

'Expertise, Authority and Trust' is one of the most important metrics Google uses to rank a site or page in search results. Find out how to improve it.

Technique

A four-way plan to make your marketing more integrated!

A four-way plan to make your marketing more integrated!

New research shows that B2B marketers struggle to create and deliver multi-channel campaigns that successfully align with their marketing strategy

Technique

How to improve the use of data in your marketing

How to improve the use of data in your marketing

How to start making the big strategic decisions based on what the data is telling you.

Technique

Five 'Must-Read' books for marketers' Christmas Stockings

Five 'Must-Read' books for marketers' Christmas Stockings

Fancy a Christmas read? Ranging from classics that have stood the test of time to important new titles, five leading marketers review the book they think every marketer should have on their shelf.

Technique

How do you find B2B influencers?

How do you find B2B influencers?

YouTube influencers can be powerful advocates for consumer brands. But in the B2B space, you need to consider a range of different factors to make it work.

Technique

Content marketing fails to deliver insight, claims research from Forrester

Content marketing fails to deliver insight, claims research from Forrester

With new research by digital content marketing firm Turtl leaving the overall value of content marketing in doubt, the company's CEO unpacks the implications and suggests some cures.

Technique

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