Coming to a high street near you: how covid has changed experiential
This Christmas shopping season could spark a raft of hyper local experiential events from brands eager to reconnect with consumers where they are - in their home towns
Technique
The Innovation 50: Ecosia, the search engine that plants a tree for every single search
The search engine that has gone carbon negative, planted 130 million trees and spends 80 per cent of its profits on reforestation joins The Innovation 50
Technique
5 more martech trends for marketers to watch
Our second look at trends in the booming martech sector that will help marketers lead business recovery
Technique
Why CRM (still) fails
John Cheney, CEO of Workbooks, on why the vast majority of SME investments in CRM fail to deliver value
Technique
Time to throw out the default mass-marketing strategy and use time more wisely
Ricoh Europe's Caroline Bright says it is all too easy as a marketer to hit the pitfalls of mass marketing. But why would you do that when 'hyper personalisation' is working for others?
Technique
The Innovation 50: Divine Chocolate shows how Fairtrade drives sales when combined with outstanding flavour
In a move that made some wonder whether Divine Chocolate no longer believed Fairtrade mattered to consumers, the brand has successfully expanded its proposition to not just include ethical issues but great flavour too
Technique
Why Influencer Marketing is strategic, not just about the activation
With three quarters of marketers saying influencers will become more important over the next three years and increase their investment accordingly, Cure Media's Sanna Ödmark says that influencer marketing needs to be elevated to the strategy development stage
Technique
Having trouble gaining insights from your data? Here’s 5 things every CMO should know about data analytics
Almost 60 percent of marketers say that the gold mine of data they can access is leading to unimpressive results because of poor analytics processes. Here are five ways to resolve the issue
Technique
Launching a new mobile app? These 8 tips will ensure success
Apps are everywhere, we all have plenty on our phones - which is why consumers won't use yours unless you have a solid marketing plan behind it
Technique
A secret to B2B marketing in times of uncertainty
Research shows thought leadership provides outstanding ROI for sentiment and relationship building. Rachael Kinsella argues and explains how this is a powerful path for B2B marketers to make incremental gains
Technique
