Coming to a high street near you: how covid has changed experiential

Coming to a high street near you: how covid has changed experiential

This Christmas shopping season could spark a raft of hyper local experiential events from brands eager to reconnect with consumers where they are - in their home towns

Technique

The Innovation 50: Ecosia, the search engine that plants a tree for every single search

The Innovation 50: Ecosia, the search engine that plants a tree for every single search

The search engine that has gone carbon negative, planted 130 million trees and spends 80 per cent of its profits on reforestation joins The Innovation 50

Technique

5 more martech trends for marketers to watch

5 more martech trends for marketers to watch

Our second look at trends in the booming martech sector that will help marketers lead business recovery

Technique

Why CRM (still) fails

Why CRM (still) fails

John Cheney, CEO of Workbooks, on why the vast majority of SME investments in CRM fail to deliver value

Technique

Time to throw out the default mass-marketing strategy and use time more wisely

Time to throw out the default mass-marketing strategy and use time more wisely

Ricoh Europe's Caroline Bright says it is all too easy as a marketer to hit the pitfalls of mass marketing. But why would you do that when 'hyper personalisation' is working for others?

Technique

The Innovation 50: Divine Chocolate shows how Fairtrade drives sales when combined with outstanding flavour

The Innovation 50: Divine Chocolate shows how Fairtrade drives sales when combined with outstanding flavour

In a move that made some wonder whether Divine Chocolate no longer believed Fairtrade mattered to consumers, the brand has successfully expanded its proposition to not just include ethical issues but great flavour too

Technique

Why Influencer Marketing is strategic, not just about the activation

Why Influencer Marketing is strategic, not just about the activation

With three quarters of marketers saying influencers will become more important over the next three years and increase their investment accordingly, Cure Media's Sanna Ödmark says that influencer marketing needs to be elevated to the strategy development stage

Technique

Having trouble gaining insights from your data? Here’s 5 things every CMO should know about data analytics

Having trouble gaining insights from your data? Here’s 5 things every CMO should know about data analytics

Almost 60 percent of marketers say that the gold mine of data they can access is leading to unimpressive results because of poor analytics processes. Here are five ways to resolve the issue

Technique

Launching a new mobile app? These 8 tips will ensure success

Launching a new mobile app? These 8 tips will ensure success

Apps are everywhere, we all have plenty on our phones - which is why consumers won't use yours unless you have a solid marketing plan behind it

Technique

A secret to B2B marketing in times of uncertainty

A secret to B2B marketing in times of uncertainty

Research shows thought leadership provides outstanding ROI for sentiment and relationship building. Rachael Kinsella argues and explains how this is a powerful path for B2B marketers to make incremental gains

Technique

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