How to improve your Expertise, Authority and Trust online

How to improve your Expertise, Authority and Trust online

'Expertise, Authority and Trust' is one of the most important metrics Google uses to rank a site or page in search results. Find out how to improve it.

Technique

A four-way plan to make your marketing more integrated!

A four-way plan to make your marketing more integrated!

New research shows that B2B marketers struggle to create and deliver multi-channel campaigns that successfully align with their marketing strategy

Technique

How to improve the use of data in your marketing

How to improve the use of data in your marketing

How to start making the big strategic decisions based on what the data is telling you.

Technique

Five 'Must-Read' books for marketers' Christmas Stockings

Five 'Must-Read' books for marketers' Christmas Stockings

Fancy a Christmas read? Ranging from classics that have stood the test of time to important new titles, five leading marketers review the book they think every marketer should have on their shelf.

Technique

How do you find B2B influencers?

How do you find B2B influencers?

YouTube influencers can be powerful advocates for consumer brands. But in the B2B space, you need to consider a range of different factors to make it work.

Technique

Content marketing fails to deliver insight, claims research from Forrester

Content marketing fails to deliver insight, claims research from Forrester

With new research by digital content marketing firm Turtl leaving the overall value of content marketing in doubt, the company's CEO unpacks the implications and suggests some cures.

Technique

Entrepreneurs spill the beans on their marketing secrets

Entrepreneurs spill the beans on their marketing secrets

Entrepreneurs, including Richard Branson and Seth Godin, talk about their marketing success stories

Technique

SEO update: How natural language processing could help more users discover your online content

SEO update: How natural language processing could help more users discover your online content

Natural language processing (NLP) is an artificial intelligence used by Google and other firms to extract meaning from human language. Find out how NLP offers opportunities for brands looking to improve search traffic through digital marketing and SEO.

Technique

Despite all the talk about fake news, social media manipulation is the real concern for brands

Despite all the talk about fake news, social media manipulation is the real concern for brands

Having fake news about your brand spread online is clearly a major concern, and one that many in the business of managing brand reputation are waking up to. But marketers, brand and PR professionals need to be extremely careful about placing too much importance on the ‘fake news’ aspect while overlooking a far, far bigger problem.

Technique

TEDTalk: Is Experiential the future of advertising?

TEDTalk: Is Experiential the future of advertising?

Here is an interesting talk by Layne Braunstein on Experiential or Live advertising which he defines as 'Environment to Human Design'. "Experiential is not a medium", he says, "but a belief". A good, thoughtful introduction.

Technique

First Prev 2 3 4 5 Next Last