Marketing leaders on how to show your value to the board when it is being questioned

Marketing leaders on how to show your value to the board when it is being questioned

The first conference of the PRCA's new Marcomms Group and its title could not be more timely. It offered sound advice on strategies for marketers looking to protect their function, budget and ultimately their jobs

Technique

Marketing’s covid recovery will be stronger if we are more diverse and inclusive

Marketing’s covid recovery will be stronger if we are more diverse and inclusive

Communities across the UK have experienced the lockdown in different ways. Brands can only resonate with those experiences by being more inclusive in advertising and marketing

Technique

How a mid-sized fin tech firm changed the conversation in boardrooms and markets with a survey!

How a mid-sized fin tech firm changed the conversation in boardrooms and markets with a survey!

The story of an award-winning integrated PR campaign that raised questions about accuracy of financial data globally

Technique

Why email could help us all ‘Stay Alert’ during our covid-19 recovery

Why email could help us all ‘Stay Alert’ during our covid-19 recovery

Could email, if used as part of a 'nudge' approach to public health messaging, help us recover from the covid-19 lockdown?

Technique

An agency strategist on how to imagine a different future after coronavirus

An agency strategist on how to imagine a different future after coronavirus

PS London Insight & Strategy Director Kendra Rogers outlines a methodology that enables us to discard 'dysfunctional truths', get creative, and imagine a better path using FutureThinking

Technique

The covid marketing brain: how marketers are thinking and acting in new ways

The covid marketing brain: how marketers are thinking and acting in new ways

Marketers reveal the essential habits, ways of thinking, tools and concerns that make marketing during the crisis so different to anything that has gone before

Technique

The virtual tech that brings audiences to places they couldn’t visit even before the lockdown

The virtual tech that brings audiences to places they couldn’t visit even before the lockdown

Need to engage a large audience during lockdown? Try this 360 interactive technology - it can take your audience to places virtually that they can't visit in reality

Technique

How brands like Mastercard are using music and sound to build brand identity

How brands like Mastercard are using music and sound to build brand identity

Max De Lucia argues that sound has never been more important to brands in our voice-led technology boom and world of interconnected homes

Technique

The real reason why Lockdown Marketing is harder

The real reason why Lockdown Marketing is harder

Our new columnist, B2B marketing consultant and expert Dave Stevens, provides a no-holds-barred appraisal of the challenges marketers face with 'lockdown marketing'

Technique

Creativity expert recommends Mind Mapping as virtual teams grapple with marketing problems

Creativity expert recommends Mind Mapping as virtual teams grapple with marketing problems

We may all be working remotely and facing a set of totally unexpected challenges during the lockdown. But Mind Maps can now be created by hand or with software so they can be shared, stored and used to solve any marketing challenge

Technique

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