The Innovation 50: ITV shows how much more we can expect from a public broadcaster

The Innovation 50: ITV shows how much more we can expect from a public broadcaster

After two years redefining its purpose, ITV has emerged with a differentiated role and purpose among broadcasters. It has been so successful that it is one of our Innovation 50 brands

Technique

Why B2B marketers are putting growth and retention at risk by ignoring distressed buyers

Why B2B marketers are putting growth and retention at risk by ignoring distressed buyers

B2B growth consultancy Momentum explains how its research has identified gaps in B2B sales and marketing and the steps needed to remedy them

Technique

Digital marketing reset: Why now is the time for truly customer-first marketing

Digital marketing reset: Why now is the time for truly customer-first marketing

As Fear of Losing Everything (FOLE) replaces Fear of Missing Out (FOMO) for consumers, what foundation do marketers need to build to thrive in the post-coronavirus world?

Technique

How social influencer marketing of a t-shirt propelled Under Armour to the US$1 billion league

How social influencer marketing of a t-shirt propelled Under Armour to the US$1 billion league

The marketing story that started at the grassroots and gives Under Armour a firm place in the Innovation 50 list

Technique

Subscribe or die: The likely impacts of 'zero-party data' strategies on brands and publishers

Subscribe or die: The likely impacts of 'zero-party data' strategies on brands and publishers

Zero party data gathered from subscriptions will remain the best way to gather it but other ways are also emerging, says Good Loop's Ryan Cochrane

Technique

How to choose between SEM and SEO when trying to build web traffic

How to choose between SEM and SEO when trying to build web traffic

Jos Davies at UENI walks us through the puzzling worlds of search engine marketing (SEM) and search engine optimisation (SEO) to explain which will work best for your business

Technique

Co-creation - how to make it work online

Co-creation - how to make it work online

With Lockdown 2 now underway, what have been the remote co-creation lessons for creative marketers from the first lockdown?

Technique

How The New York Times rose above Trump's sea of misinformation to grow subscriptions

How The New York Times rose above Trump's sea of misinformation to grow subscriptions

Despite a constant stream of attacks from Trump, The New York Times weathered the storm with a campaign that grew subscriptions and has helped it join our list of Innovation 50 brands

Technique

Elon Musk: the world’s greatest creative director?

Elon Musk: the world’s greatest creative director?

Entrepreneur, designer and engineer yes, but creative director? These are the reasons why the man behind Tesla and Space X deserves to be in our Innovation 50

Technique

It’s like milk but made for humans – how Oatly has become a US$2 billion brand

It’s like milk but made for humans – how Oatly has become a US$2 billion brand

Consumers have been deeply concerned about the company since Blackstone invested this year but Oatly remains an amazingly innovative marketer and part of our Innovation 50 list

Technique

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