Innovation 50: Burger King – the challenger brand that keeps on challenging

Innovation 50: Burger King – the challenger brand that keeps on challenging

A combination of paid and earned media tuned to a ruthless pursuit of its challenger brand status have made Burger King a marketing sensation for many years

Technique

Innovation 50: How Spotify has carved a distinctive place in our lives

Innovation 50: How Spotify has carved a distinctive place in our lives

Always playful and creative, from its 'Listening Together' lockdown campaign last year to its reprised 'Wrapped' campaigns, Spotify's marketing has been built upon knowing exactly how its customers use the streaming service

Technique

Better together: the THREE steps for CMOs to become a finance ally

Better together: the THREE steps for CMOs to become a finance ally

Is there a more valuable relationship today than that between the CMO and the CFO? Infosys Consulting CMO Chris Fiorillo argues not and explains three ways the CMO can turn a seemingly opposing relationship into one of collaboration

Technique

Tricks for delivering returns for your brand, with less, using the data you already own

Tricks for delivering returns for your brand, with less, using the data you already own

Rufus Leonard's Ross Timms offers tips on ways to create genuinely customer-centred products and services that are responsive to changing behaviours using your marketing data

Technique

Why the pandemic has elevated Marketing above Sales

Why the pandemic has elevated Marketing above Sales

Firm handshakes, warm embraces, face-to-face meetings and the buzz of the noisy sales department all belong to a different time. Now it is the marketeers that are driving businesses, writes Carlene Jackson of Cloud9 Insight

Technique

The Future of Marketing: a free, major online conference on ways forward in marketing

The Future of Marketing: a free, major online conference on ways forward in marketing

An exceptional online conference on 18th May will offer free access to some of the leading experts in specialist areas of marketing, ranging from SEO, AI and AR to multicultural marketing

Technique

Running an event? Forget about the platform

Running an event? Forget about the platform

The UK lockdown is easing but events will, at best, be hybrid for a while yet. But rather than worrying about whether the event is virtual, live or hybrid, Christopher Bo Shields says there are three ways to improve what is the priority at any event: the delegate experience

Technique

Innovation 50: Greggs shows that cult status and personality-led marketing are a recipe for high street success

Innovation 50: Greggs shows that cult status and personality-led marketing are a recipe for high street success

High street eatery Greggs has built its success on listening to customers and giving them what they want. While some approaches have worked better than others its strategy overall is a masterclass in staying relevant

Technique

How to evolve marcomms events to match the changes in audiences

How to evolve marcomms events to match the changes in audiences

Successful events for the UN and virtual recruitment processes for a Big Four company during lockdown have shown that a blended approach to live events can offer more responsive engagement, says Toby Lewis of Live Group

Technique

How LADbible Group keeps its audiences engaged in surprising ways

How LADbible Group keeps its audiences engaged in surprising ways

The authentic, shareable videos and editorial keep its 300 million-strong audience engaged. But what makes LADbible that extra bit special is its focus and approach to select causes

Technique

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