Despite all the talk about fake news, social media manipulation is the real concern for brands
Having fake news about your brand spread online is clearly a major concern, and one that many in the business of managing brand reputation are waking up to. But marketers, brand and PR professionals need to be extremely careful about placing too much importance on the ‘fake news’ aspect while overlooking a far, far bigger problem.
TEDTalk: Is Experiential the future of advertising?
Here is an interesting talk by Layne Braunstein on Experiential or Live advertising which he defines as 'Environment to Human Design'. "Experiential is not a medium", he says, "but a belief". A good, thoughtful introduction.
Five techniques to up your creative game!
How to come up with better ideas
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