Advice on top email marketing industry trends for 2022
Simple design can improve accessibility to email, while half of all open data could become unreliable soon. SparkPost's April Mullen explains how marketers should adapt to email marketing trends
The Innovation 50: Mutts4Trucks delivers a win-win for a dog food and diesel brand collaboration
A truly creative campaign for Mobil Delvac and Pedigree dog food sees homeless dogs find loving new owners, all of whom have the loneliest job in the world
How AI could save marketers from the perfect storm
Are marketers wasting precious time, when they have smaller budgets, teams and resources, on tasks that could be automated? Emarsys CMO Sara Richter explains how
Are you sure you can spot a fake influencer?
Fraud and fakery makes influencer marketing a challenge. But there are techniques and approaches to avoid wasting marketing budget in an otherwise highly effective channel
Five ways marketers can optimise their lead generation activities
For marketers at SMEs, lead generation is often a story of wasted opportunity and investment. So Christelle Fraysse, CMO of cloud-based CRM vendor Workbooks outlines ways to boost ROI in five steps
A role for brands in supporting consumers’ wellbeing? Yes, but beware the pitfalls
Landor & Fitch's Global President Consumer Brands says there is a genuine role for brands to play in promoting wellbeing. But the big question consumers will ask is: Is the brand being authentic?
The Innovation 50: How the world’s most valuable toy brand, LEGO, has remained traditional yet embraced digital marketing
LEGO has been nominated to The Innovation 50 - a toy brand that not only appeals to children but also has older generations enthralled and recommending it to them
What’s the best piece of Marketing careers advice you have ever been given?
New year, new career? Take some advice from seasoned professionals sharing the best tips and guidance they have received in their marketing careers - including one from Steve Jobs
Think good UX alone saves you from disruption? Think again
As unicorn companies continue to disrupt at an accelerating pace, Annie Stewart explains why keeping ahead of disruptors is about launching new value propositions and how to deliver them, as well as digital transformation and a great UX
Is the employee experience now the key to retaining and attracting marketing talent?
A study claims that 94% of employers are spending the next three years improving the employee experience as the battle to retain talent gets underway. So should employers be paying more or are tailored benefits the way forward?
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