To excel in modern marketing you need

To excel in modern marketing you need "systems thinking" says Evy Lyons, Traackr’s VP of Marketing

Evy Lyons' journey from ecology to marketing

Technique

Case study: How Mindbody makes data-based marketing decisions

Case study: How Mindbody makes data-based marketing decisions

How a growing business in the wellness sector uses data to segment its customers and tailor content to their individual interests

Technique

Using AI to understand what customers really think and feel about your brand

Using AI to understand what customers really think and feel about your brand

A new approach to unlocking insights from text, images and qualitative data to understand what the market sees and hears

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When should brands take risks?

When should brands take risks?

Mellor&Smith MD Paul Mellor shakes a stick at the idea that brands can achieve their goals without stepping close to the edge

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How consumer expectations of

How consumer expectations of "online" brands have changed

Research among 6,000 European and American consumers reveals that 41% have stopped or reduced usage of online brands due to malpractice or poor reputation

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How to avoid agency disasters

How to avoid agency disasters

Managing a marketing agency is tough. Read how successful managers learned the hard way

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Can Customer Relationship Management ever be exciting?

Can Customer Relationship Management ever be exciting?

The technology driving Customer Relationship Management (CRM) is advancing swiftly. CRM Managers are now able to drive creative approaches to understanding and planning the customer experience journey

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Three questions to help you get your marketing priorities right, from Grant Leboff

Three questions to help you get your marketing priorities right, from Grant Leboff

Marketing guru Grant Leboff explains how clear strategic thinking and execution is far more important than tactical communications

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Is it still possible to start a new agency or has marketing become too complex?

Is it still possible to start a new agency or has marketing become too complex?

Agency owners say launching a marketing agency it is still achievable but it's getting harder

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How restaurant brands aim to make a success of Valentine’s day

How restaurant brands aim to make a success of Valentine’s day

Four tips for restaurant marketers looking to maximize sales on Valentine's day

Technique

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