How to make a product placement work on Tik Tok

How to make a product placement work on Tik Tok

Tik Tok boasts incredible engagement levels but the content follows its own rules. Three Tik Tok experts explain the dos and don'ts of a successful product placement

Technique

The Innovation 50: The Real Review puts beauty brand Yves Rocher’s sustainability message on the map

The Innovation 50: The Real Review puts beauty brand Yves Rocher’s sustainability message on the map

Yves Rocher trashed the reputation of its own beauty sector last year - but for sound marketing reasons. It wanted to highlight its own sustainability credentials by cheerleading a consumer-led reaction against cosmetics that are literally contributing to trashing the planet

Technique

Brand Recognition isn’t enough post-covid, shows new tool from The MISSION Group

Brand Recognition isn’t enough post-covid, shows new tool from The MISSION Group

Are some of the world's top brands failing to nurture bonds with consumers in a way that matches our new post-covid sensibility? Seemingly so, says The MISSION Group's James Clifton

Technique

Life beyond cookies – is there one, and if so, what does it look like?

Life beyond cookies – is there one, and if so, what does it look like?

With Apple's recent iOS14 software update and digital audiences concerned about privacy, the paths for converting engaged users seem to be shrinking. But Wagada Digital's Daniel Jenkins says that other changes on the way will make effective targeted digital ads perfectly possible if brands adapt now

Technique

Coming to a high street near you: how covid has changed experiential

Coming to a high street near you: how covid has changed experiential

This Christmas shopping season could spark a raft of hyper local experiential events from brands eager to reconnect with consumers where they are - in their home towns

Technique

The Innovation 50: Ecosia, the search engine that plants a tree for every single search

The Innovation 50: Ecosia, the search engine that plants a tree for every single search

The search engine that has gone carbon negative, planted 130 million trees and spends 80 per cent of its profits on reforestation joins The Innovation 50

Technique

5 more martech trends for marketers to watch

5 more martech trends for marketers to watch

Our second look at trends in the booming martech sector that will help marketers lead business recovery

Technique

Why CRM (still) fails

Why CRM (still) fails

John Cheney, CEO of Workbooks, on why the vast majority of SME investments in CRM fail to deliver value

Technique

Time to throw out the default mass-marketing strategy and use time more wisely

Time to throw out the default mass-marketing strategy and use time more wisely

Ricoh Europe's Caroline Bright says it is all too easy as a marketer to hit the pitfalls of mass marketing. But why would you do that when 'hyper personalisation' is working for others?

Technique

The Innovation 50: Divine Chocolate shows how Fairtrade drives sales when combined with outstanding flavour

The Innovation 50: Divine Chocolate shows how Fairtrade drives sales when combined with outstanding flavour

In a move that made some wonder whether Divine Chocolate no longer believed Fairtrade mattered to consumers, the brand has successfully expanded its proposition to not just include ethical issues but great flavour too

Technique

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