Case study: How Mindbody makes data-based marketing decisions
How a growing business in the wellness sector uses data to segment its customers and tailor content to their individual interests
Using AI to understand what customers really think and feel about your brand
A new approach to unlocking insights from text, images and qualitative data to understand what the market sees and hears
When should brands take risks?
Mellor&Smith MD Paul Mellor shakes a stick at the idea that brands can achieve their goals without stepping close to the edge
How consumer expectations of "online" brands have changed
Research among 6,000 European and American consumers reveals that 41% have stopped or reduced usage of online brands due to malpractice or poor reputation
How to avoid agency disasters
Managing a marketing agency is tough. Read how successful managers learned the hard way
Can Customer Relationship Management ever be exciting?
The technology driving Customer Relationship Management (CRM) is advancing swiftly. CRM Managers are now able to drive creative approaches to understanding and planning the customer experience journey
Three questions to help you get your marketing priorities right, from Grant Leboff
Marketing guru Grant Leboff explains how clear strategic thinking and execution is far more important than tactical communications
Is it still possible to start a new agency or has marketing become too complex?
Agency owners say launching a marketing agency it is still achievable but it's getting harder
How restaurant brands aim to make a success of Valentine’s day
Four tips for restaurant marketers looking to maximize sales on Valentine's day
How SMEs can harness Google's growing influence in AI
Smaller businesses can benefit from Google's improved use of AI. There are steps they should be taking now as improved sentiment analysis looks set to enhance online reviews
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