How SMEs can harness Google's growing influence in AI

How SMEs can harness Google's growing influence in AI

Smaller businesses can benefit from Google's improved use of AI. There are steps they should be taking now as improved sentiment analysis looks set to enhance online reviews

Technique

Diversity: time for the marketing industry to make urgent improvements

Diversity: time for the marketing industry to make urgent improvements

In both recruitment and representation, the marketing industry is overwhelmingly white and middle class. Here are three initiatives that are at least a positive step towards improving diversity

Technique

Why design is so important to building brand trust

Why design is so important to building brand trust

Not only does design build brand trust but studies show that the best-performing companies put design first. Read how different design approaches can deliver amazing benefits to brands

Technique

How to hire the best marketing graduates

How to hire the best marketing graduates

If you're looking to hire fresh talent, here are some expert tips on how to select the best of the Marketing graduate crop

Technique

Case Study: How Infosys Consulting attracts talent through content marketing

Case Study: How Infosys Consulting attracts talent through content marketing

The management consulting arm of one of the world’s best-regarded companies has used innovative approaches in content marketing in the last two years to attract talent. And by focusing on talent, a more inclusive culture has also developed

Technique

Four tips to boost your PR strategy in a shifting media world

Four tips to boost your PR strategy in a shifting media world

How to upgrade your approach to PR using storytelling, influencers, being more personal and deploying analytics

Technique

Why face-to-face marketing is better than digital for building brand relationships

Why face-to-face marketing is better than digital for building brand relationships

When tone, emotion and attitude are essential for building relationships, do face-to-face interactions at exhibitions remain the most powerful way for brands to build them?

Technique

Does a green workspace improve productivity?

Does a green workspace improve productivity?

Much scientific research has inspired a trend for creating green work spaces. But does it really improve our ability to work more efficiently? If you do turn your office into a green, productive haven, here is some expert advice on how to achieve success

Technique

Twelve predictions for digital marketing in 2020

Twelve predictions for digital marketing in 2020

As ever, it's been a year of change and turmoil in the digital world. But which trends, current and new, will shape the world of digital marketing over the next 12 months?

Technique

How to improve your Expertise, Authority and Trust online

How to improve your Expertise, Authority and Trust online

'Expertise, Authority and Trust' is one of the most important metrics Google uses to rank a site or page in search results. Find out how to improve it.

Technique

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