The home appliance brand you may never have heard of that outsold Dyson

The home appliance brand you may never have heard of that outsold Dyson

A digital marketing strategy based on gaining five-star online reviews is propelling success for SharkNinja

Technique

Klarna’s AJ Coyne explains why moving out of agency life to in-house working has been an eye-opener

Klarna’s AJ Coyne explains why moving out of agency life to in-house working has been an eye-opener

The Head of UK Consumer Marketing at online retailer Klarna says that with covid forcing many marketers to consider a career transition, crossing the divide should not be filled with fear

Technique

How to ensure your digital customer experience lives up to your brand promise

How to ensure your digital customer experience lives up to your brand promise

Research shows that customers' digital experiences fall far short of what companies think they deliver. This list of actions will help deliver improved experiences and avoid digital 'sameness'.

Technique

How language learning platform Busuu grew revenues by 80% during lockdown

How language learning platform Busuu grew revenues by 80% during lockdown

A change of CRM tactics and a Keep Kids Learning initiative for customers during lockdown have delivered social good and business growth for Busuu

Technique

How a PR team managed comms for a vital web-based medical device that helps clinicians tackle covid-19

How a PR team managed comms for a vital web-based medical device that helps clinicians tackle covid-19

When a clinical support tool for respiratory care of covid-19 patients was launched in May, the announcement had to be handled delicately. Here are the top 10 tips for doing that from the team behind the announcement

Technique

Seven ways to retain high-value customers with digital marketing

Seven ways to retain high-value customers with digital marketing

Some practical tips that ensure customers complete their online purchases and come back to spend more

Technique

Why businesses that are not customer-centric and data-driven are on the fast path to irrelevance

Why businesses that are not customer-centric and data-driven are on the fast path to irrelevance

James McCarthy argues that CMOs are the rightful owners of customer experience and that customer-driven leaders should be running businesses

Technique

Is it time to rethink the creative pitch process as we come out of lockdown?

Is it time to rethink the creative pitch process as we come out of lockdown?

With the economy facing a huge downturn, creative pitches could prove to be a cost that many agencies can no longer bear. So should clients be willing to adopt a different approach?

Technique

How to avoid the same campaign mistakes that befell P&G, KFC and American Motors

How to avoid the same campaign mistakes that befell P&G, KFC and American Motors

'Transcreation' goes beyond mere translation. These examples of international campaigns that were 'lost in translation' show exactly why transcreation is a worthwhile investment

Technique

You are what you are: so be authentic

You are what you are: so be authentic

For brands, the decision to support movements like Black Lives Matter is not as easy as it sounds. It's about how you stay true to yourself and present yourself in the market authentically, argues columnist Dave Stevens

Technique

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