Could the metaverse expand the reality of B2B sales and marketing?

Could the metaverse expand the reality of B2B sales and marketing?

In the past two years, we've begun to look beyond the physical and challenge our perceptions of what it means to interact with each other in space and time.

The introduction of the metaverse, a simulated digital environment that draws on augmented and virtual reality, has the potential to completely revolutionise the B2B marketing world. Experts predict that the metaverse market could grow to be worth US$800 billion in 2024.

But, like many novel concepts, it will take some time to find its groove, as people approach the new idea with caution, and even scepticism. It will be important for organisations to think about how they can leverage this technology to enhance the customer experience. The pace of innovation is moving fast, and businesses must work hard to keep up.

Bridge the gap between the digital and the physical

The rapid shift to virtual and hybrid sales is no longer new, with most organisations accustomed to working and selling remotely throughout the pandemic. Early adopters of the metaverse have begun to leverage this emerging technology by figuring out how to engage buyers in new ways and tie their product seamlessly into the virtual world, going beyond just Zoom calls.

Being that the pandemic has impacted our ability to physically get in front of customers, the metaverse could be a great tool for selling a physical product that needs to be visualised or experienced for the buyer to get on board.

Allowing potential customers to interact with the product adds a layer of depth to the sales experience that cannot be offered over a video call.

Being the first to narrow down the potential advantages of switching to the metaverse for your business will be incredibly important in the long haul and ensure frictionless modern sales experiences for both customers and salespeople.

Offer empathy and a human touch in a virtual world

It is no secret that empathy is a crucial ingredient in sales, but how can we ensure this is provided to our customers even in a virtual setting? Determining how to scale support and provide that personal touch can be difficult without physical proximity to customers.

Imagine creating a digital version of a B2B sales experience – a sales call in the metaverse. An expert would be present to communicate with, provide demonstrations and react to your personal needs.

The reduced cost of creating a physical experience, plus infinite reach and scalability, lets us completely reimagine the ways in which B2B sellers can provide support, knowledge and focus on meaningful customer interactions.

Our world seems to be turning faster and faster. In order to keep up, companies should be flexible, think progressively and not shut themselves off from new methods and tools. Contemporary buyers are expecting more than just a video call. With the onset of technology that enables us to move beyond physical space and laptop cameras, we have the power to design engaging and authentic experiences for customers that many of us never would have thought possible.