The Innovation 50: Paynter Jacket Co pioneers on-demand fashion with an authentic ethical purpose

The Innovation 50: Paynter Jacket Co pioneers on-demand fashion with an authentic ethical purpose

A small, British fashion brand, Paynter Jacket has inspired emulators with its pulling power based around openness, authentic purpose, and a truly disruptive business model that highlights the wasteful approach of most of its industry peers

Technique

The truth about creating effective email content: six tips that really work

The truth about creating effective email content: six tips that really work

SparkPost's Director of Brand and Content Marketing takes us behind the myths of email marketing and what has been proven to work time and time again

Technique

MARTECH: Does the Kindred for Business SDK offer a loyalty solution for branded apps?

MARTECH: Does the Kindred for Business SDK offer a loyalty solution for branded apps?

When users close an app, the brand is no longer visible to them. Could Kindred’s SDK help brands boost loyalty, brand awareness and offer a new revenue stream?

Technique

How marketing teams can rediscover creativity in a hybrid landscape

How marketing teams can rediscover creativity in a hybrid landscape

The vast majority of marketers have embraced hybrid working. Wrike's Esther Flammer argues that collaboration technologies - as well as face-to-face collaboration - are the only ways to ensure creativity is maintained

Technique

The next group of 10 brands in the Innovation 50 list shows how marketing innovation can change a brand’s fortunes

The next group of 10 brands in the Innovation 50 list shows how marketing innovation can change a brand’s fortunes

The Innovation 50 list grows as we chart the next 10, bringing our marketing innovators list to 30.

Technique

Why B2B brands should forget about becoming disruptors

Why B2B brands should forget about becoming disruptors

Should B2B brands aim to be viewed as disruptors? Or does attaining the status of a disruptive B2B brand only work when it makes the brand memorable?

Technique

Retaining brand love during the cost-of-living crunch with data insights

Retaining brand love during the cost-of-living crunch with data insights

LiveRamp's head of strategic growth shows how data will be critical to delivering what customers want during the cost of living crisis

Technique

MARTECH: Can Contentsquare deepen understanding of audience intentions and perceptions?

MARTECH: Can Contentsquare deepen understanding of audience intentions and perceptions?

One of the biggest challenges in marketing is understanding what audiences think and how this will affect what they do. Could ContentSquare’s machine learning-based solution deliver ROI by delivering such customer insights?

Technique

How to unify audiences with a simple message: Cambridge Children's Hospital

How to unify audiences with a simple message: Cambridge Children's Hospital

Cambridge Children's Hospital is the first children's hospital in the East of England. Here, the creative agency behind its launch explains the lessons learned from developing a message that engages a complex group of audiences

Technique

MARTECH: How Bango Audiences can improve digital advertising targeting

MARTECH: How Bango Audiences can improve digital advertising targeting

In the first of a series on martech, we examine a marketing solution in detail, what it does, costs, and how it works

Technique

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