Three questions to help you get your marketing priorities right, from Grant Leboff
Marketing guru Grant Leboff explains how clear strategic thinking and execution is far more important than tactical communications
Technique
Is it still possible to start a new agency or has marketing become too complex?
Agency owners say launching a marketing agency it is still achievable but it's getting harder
Technique
How restaurant brands aim to make a success of Valentine’s day
Four tips for restaurant marketers looking to maximize sales on Valentine's day
Technique
How SMEs can harness Google's growing influence in AI
Smaller businesses can benefit from Google's improved use of AI. There are steps they should be taking now as improved sentiment analysis looks set to enhance online reviews
Technique
Diversity: time for the marketing industry to make urgent improvements
In both recruitment and representation, the marketing industry is overwhelmingly white and middle class. Here are three initiatives that are at least a positive step towards improving diversity
Technique
Why design is so important to building brand trust
Not only does design build brand trust but studies show that the best-performing companies put design first. Read how different design approaches can deliver amazing benefits to brands
Technique
How to hire the best marketing graduates
If you're looking to hire fresh talent, here are some expert tips on how to select the best of the Marketing graduate crop
Technique
Case Study: How Infosys Consulting attracts talent through content marketing
The management consulting arm of one of the world’s best-regarded companies has used innovative approaches in content marketing in the last two years to attract talent. And by focusing on talent, a more inclusive culture has also developed
Technique
Four tips to boost your PR strategy in a shifting media world
How to upgrade your approach to PR using storytelling, influencers, being more personal and deploying analytics
Technique
Why face-to-face marketing is better than digital for building brand relationships
When tone, emotion and attitude are essential for building relationships, do face-to-face interactions at exhibitions remain the most powerful way for brands to build them?
Technique
