Email marketing: customer lifetime value vs tactical comms
Nick Crawford of email marketing experts Jarrang offers three strategies for keeping your brand front of mind using email - even if pent up demand means you are fully booked
Technique
Why B2B marketers should now be looking into the Connected TV opportunity
As media buyers start shifting their investment towards Connected TV, we ask Mindshare UK's Product Director Stefan Jansen about the possibilities this offers in B2B marketing
Technique
How virtual events can inspire engagement without limits after the pandemic
People are spending more time at home. This has fundamentally changed how virtual and hybrid events will be treated in future, argues Toby Lewis
Technique
How IKEA creates iconic marketing moments on a par with its designs
From classic TV set recreations with its interiors to ads you can 'pee' on to see if you are pregnant, Ikea has kept itself relevant with some memorable marketing moments
Technique
The lasting effects of Amazon on retail post-lockdown
Paul Adams argues marketers need to be more inclusive when developing branding, promotion and discoverability strategies. Only then can they reap the rewards of attracting the broader demographic that now shops online
Technique
Six tips for using virtual events to close deals in a post-covid world
Spencer Green, Founder and Chairman of events company GDS Group, offers real-world insights into how virtual events can now secure deals even as the economy re-opens
Technique
LADbible's Head of Immersive Joe Williams on why augmented reality is now a powerful marketing tool
From building awareness to brand messaging and purchase LADbible Group Head of Immersive Joe Williams says augmented reality is now a powerful marketing tool that can be used selectively at any point in the funnel
Technique
Tips for marketers on how to get the best out of any designer
Design is so much weaker if the relationship between a marketer and its creator is not truly collaborative. Here, Greg Jolley explains the designer's view of how to get the best results from the relationship
Technique
The next 10 brands in the Innovation 50 list show how innovative marketing shapes a diverse range of sectors
The next 20 brands in our Innovation 50 list, as nominated by the industry, is an eclectic mix of brands united by one thing: a powerful marketing strategy
Technique
Part 2 of the ABM revival: Pushing the strategy forward
In Part 2, Iain looks at the heightened importance of customer retention and cross-collaboration for Sales and Marketing in uncertain times and how they fit into the ABM approach
Technique
