It’s like milk but made for humans – how Oatly has become a US$2 billion brand
Consumers have been deeply concerned about the company since Blackstone invested this year but Oatly remains an amazingly innovative marketer and part of our Innovation 50 list
Technique
How email is proving a pivotal tool in boosting brand loyalty among connected consumers
With connected consumers bombarded with apps, it is email that remains a key channel for brands when personalising engagement, argues Sam Holding
Technique
Why events should still be on the marketing agenda
In this strangest of years, Nick Gold explains the creative opportunities that exist for events to chart new ground and allow marketing creativity to shine
Technique
How Gymshark went from start-up to a company worth more than £1 billion by targeting a niche audience through social media
How social media marketing has muscled into the gym
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How BrewDog optimises earned media coverage to challenge the market leaders in its category
The Innovation 50: BrewDog the punk beer brand eyeing a stock market flotation
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What British CEOs should learn from their US cousins about creating a personal brand
A brand needs a human face, argues Etch'd Founder Lewis Hackney. Here, he offers ways for CEOs to do build one and explains why it makes clear business sense
Technique
Does the agency Account Manager have a future?
Tech companies and management consultancies may threaten the account manger role but neither can offer the trust, collaboration and value of a skilled insider, argues Max De Lucia
Technique
Out-of-home has more power when brands acknowledge the covid context
Covid-19 has undoubtedly dented OOH but the medium has shown resilience with outstanding creative examples, argues Kinetic's Nicole Lonsdale
Technique
Making experiential work during the pandemic
Former Head of Experiential at Pernod Ricard Kenny Hyslop highlights some of the ways business can use experiential to connect with customers during the pandemic. Anyone for brightening up a supermarket queue?
Technique
The chocolate bar that's ending slavery
Marketing is changing. Our new series - The Innovation 50 - will highlight outstanding examples of 'the new marketing'. The series begins with a chocolate bar that has highlighted how most of the chocolate we buy is produced by child slaves
Technique
