The Future of Marketing: a free, major online conference on ways forward in marketing
An exceptional online conference on 18th May will offer free access to some of the leading experts in specialist areas of marketing, ranging from SEO, AI and AR to multicultural marketing
Technique
Running an event? Forget about the platform
The UK lockdown is easing but events will, at best, be hybrid for a while yet. But rather than worrying about whether the event is virtual, live or hybrid, Christopher Bo Shields says there are three ways to improve what is the priority at any event: the delegate experience
Technique
Innovation 50: Greggs shows that cult status and personality-led marketing are a recipe for high street success
High street eatery Greggs has built its success on listening to customers and giving them what they want. While some approaches have worked better than others its strategy overall is a masterclass in staying relevant
Technique
How to evolve marcomms events to match the changes in audiences
Successful events for the UN and virtual recruitment processes for a Big Four company during lockdown have shown that a blended approach to live events can offer more responsive engagement, says Toby Lewis of Live Group
Technique
How LADbible Group keeps its audiences engaged in surprising ways
The authentic, shareable videos and editorial keep its 300 million-strong audience engaged. But what makes LADbible that extra bit special is its focus and approach to select causes
Technique
Is the way you use stock imagery weakening your marketing efforts?
Advice and tips on how to use stock imagery carefully at a time when savvy audiences are becoming less likely to engage with content where the images are staged
Technique
John O’Brien MBE on how to make the most of Clubhouse
Clubhouse is all the rage at the moment. If marketers want to get involved in this invitation-only, audio-only, social networking app, regular and popular host John O'Brien MBE has some guidance
Technique
Taiwan Blood Center taps into a creative vein to increase crisis blood donations
Medics in Taiwan are able to call on blood donors when certain blood types run low - in real-time. And it is all thanks to an app cleverly integrated into a parking app
Technique
How brands and musicians can recoup cash in these challenging times
Brands rely heavily on music for their marketing but where will they go if two-thirds of musicians drop out of the industry during the lockdown? Richard Cottrell has some suggestions that will benefit both brands and musicians in financial dire straits
Technique
Purpose in marketing: the trends we will see in 2021
Backlashes against McDonalds, Ikea committing to the green revolution and sustainability going mainstream. After seismic shifts during 2020 in the way businesses operate, this year will see six key purpose-led trends shaping business, says Given Founder and CEO Becky Willan
Technique
