LADbible Group: Augmented Reality is now a full funnel execution opportunity

LADbible Group: Augmented Reality is now a full funnel execution opportunity

From building awareness to brand messaging and purchase LADbible Group Head of Immersive Joe Williams says augmented reality is now a powerful marketing tool that can be used selectively at any point in the funnel

Technique

Tips for marketers on how to get the best out of any designer

Tips for marketers on how to get the best out of any designer

Design is so much weaker if the relationship between a marketer and its creator is not truly collaborative. Here, Greg Jolley explains the designer's view of how to get the best results from the relationship

Technique

The next 10 brands in the Innovation 50 list show how innovative marketing shapes a diverse range of sectors

The next 10 brands in the Innovation 50 list show how innovative marketing shapes a diverse range of sectors

The next 20 brands in our Innovation 50 list, as nominated by the industry, is an eclectic mix of brands united by one thing: a powerful marketing strategy

Technique

Part 2 of the ABM revival: Pushing the strategy forward

Part 2 of the ABM revival: Pushing the strategy forward

In Part 2, Iain looks at the heightened importance of customer retention and cross-collaboration for Sales and Marketing in uncertain times and how they fit into the ABM approach

Technique

The great Account Based Marketing revival: Bringing sales and marketing together

The great Account Based Marketing revival: Bringing sales and marketing together

Is it time to bring Account-Based Marketing back to the table? Iain Masson argues that it is and that it will solve a few long-standing marketing and sales issues

Technique

Is virtual now the best tool for gaining authentic consumer insights?

Is virtual now the best tool for gaining authentic consumer insights?

"Customer obsessed" Vodafone Smart Tech found during the lockdown that consumers reveal more authentic lifestyle insights when interviewed at home via Zoom. So much so that the brand has adopted this approach permanently

Technique

How social media can learn from the struggles of the mainstream press

How social media can learn from the struggles of the mainstream press

Fact-checking add-ons and browser extensions are just a few ways in which social is working to counteract misuse

Technique

Innovation 50: Sydney Children’s Hospitals Foundation launches homesickness fundraising campaign with a pasta sauce brand

Innovation 50: Sydney Children’s Hospitals Foundation launches homesickness fundraising campaign with a pasta sauce brand

A children's hospital, a fictional film, and a pasta sauce brand sound like an unusual alliance but together they encouraged some of the world's leading celebrities and brands to support a drive to cure homesickness among kids in hospital

Technique

SpongeBob, Daria and Garfield join forces to tell Adland: Don’t Say Can*t

SpongeBob, Daria and Garfield join forces to tell Adland: Don’t Say Can*t

A campaign has launched to help creatives understand that licensing fictional characters for ad campaigns is not as challenging, or expensive, as creatives often seem to think

Technique

Innovation 50: Burger King – the challenger brand that keeps on challenging

Innovation 50: Burger King – the challenger brand that keeps on challenging

A combination of paid and earned media tuned to a ruthless pursuit of its challenger brand status have made Burger King a marketing sensation for many years

Technique

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