How language learning platform Busuu grew revenues by 80% during lockdown
A change of CRM tactics and a Keep Kids Learning initiative for customers during lockdown have delivered social good and business growth for Busuu
Technique
How a PR team managed comms for a vital web-based medical device that helps clinicians tackle covid-19
When a clinical support tool for respiratory care of covid-19 patients was launched in May, the announcement had to be handled delicately. Here are the top 10 tips for doing that from the team behind the announcement
Technique
Seven ways to retain high-value customers with digital marketing
Some practical tips that ensure customers complete their online purchases and come back to spend more
Technique
Why businesses that are not customer-centric and data-driven are on the fast path to irrelevance
James McCarthy argues that CMOs are the rightful owners of customer experience and that customer-driven leaders should be running businesses
Technique
Is it time to rethink the creative pitch process as we come out of lockdown?
With the economy facing a huge downturn, creative pitches could prove to be a cost that many agencies can no longer bear. So should clients be willing to adopt a different approach?
Technique
How to avoid the same campaign mistakes that befell P&G, KFC and American Motors
'Transcreation' goes beyond mere translation. These examples of international campaigns that were 'lost in translation' show exactly why transcreation is a worthwhile investment
Technique
You are what you are: so be authentic
For brands, the decision to support movements like Black Lives Matter is not as easy as it sounds. It's about how you stay true to yourself and present yourself in the market authentically, argues columnist Dave Stevens
Technique
Marketing leaders on how to show your value to the board when it is being questioned
The first conference of the PRCA's new Marcomms Group and its title could not be more timely. It offered sound advice on strategies for marketers looking to protect their function, budget and ultimately their jobs
Technique
Marketing’s covid recovery will be stronger if we are more diverse and inclusive
Communities across the UK have experienced the lockdown in different ways. Brands can only resonate with those experiences by being more inclusive in advertising and marketing
Technique
How a mid-sized fin tech firm changed the conversation in boardrooms and markets with a survey!
The story of an award-winning integrated PR campaign that raised questions about accuracy of financial data globally
Technique
