ESG in marketing: Doing the Right Thing
With more than 55% of marketers saying that brands need values in sync with stakeholders, Louise Findlay-Wilson, Founder and MD at Energy PR, explains the reasons why ESG is more than a marketing exercise but requires a business-wide collaboration.
Technique
As Google switches from FLoC to Topics, how can marketers keep up with the latest Adtech changes?
In the ever-shifting AdTech market, LiveRamp’s Graham Tricker offers some guidance to marketers looking to keep up with shifting consumer priorities
Technique
London Bike Kitchen: a brand that knows and communicates its mission brilliantly
A true disruptor brand, the London Bike Kitchen has used email as its most powerful channel. But the channel is not the reason its marketing is so effective, it's the copywriting and belief behind it
Technique
Could the metaverse expand the reality of B2B sales and marketing?
The metaverse could be a great tool for selling a physical product that needs to be visualised or experienced for the buyer to get on board. Showpad's Dustin Deno explains why now is the time to pioneer this experience in the metaverse
Technique
The Innovation 50: Umbro rebuilds its credibility by making football shirts a high street fashion
From losing its marketing magic to restoring its position as classic British icon in street fashion, Umbro has used marketing innovation to clamber back its credibility in recent years. It has paid dividends
Technique
Has hybrid working made marketing agencies more creative?
Hybrid working is here to stay for the foreseeable. Agencies, however, seem to have discovered a range of benefits they had not expected
Technique
Building customer loyalty in a new era
How brands can build customer loyalty - a powerful tool in the marketer's kit - in the mobile and online marketplace
Technique
Riding the Account-Based Marketing wave to success
With Account-Based Marketing enjoying a meteoric rise, Hotwire Global's ABM Practice Lead explores what it can deliver through a new white paper on the topic
Technique
Advice on how to upgrade your digital marketing skills
Marketers are in need of a digital skills upgrade since the pandemic, research shows. So here is some advice on where to find help
Technique
Can the remote client-agency relationship survive long term?
A hybrid work culture is here to stay, at least for now. But does it pose a threat to the trust between clients and agencies?
Technique
