It’s like milk but made for humans – how Oatly has become a US$2 billion brand

It’s like milk but made for humans – how Oatly has become a US$2 billion brand

Consumers have been deeply concerned about the company since Blackstone invested this year but Oatly remains an amazingly innovative marketer and part of our Innovation 50 list

Technique

How email is proving a pivotal tool in boosting brand loyalty among connected consumers

How email is proving a pivotal tool in boosting brand loyalty among connected consumers

With connected consumers bombarded with apps, it is email that remains a key channel for brands when personalising engagement, argues Sam Holding

Technique

Why events should still be on the marketing agenda

Why events should still be on the marketing agenda

In this strangest of years, Nick Gold explains the creative opportunities that exist for events to chart new ground and allow marketing creativity to shine

Technique

How Gymshark went from start-up to a company worth more than £1 billion by targeting a niche audience through social media

How Gymshark went from start-up to a company worth more than £1 billion by targeting a niche audience through social media

How social media marketing has muscled into the gym

Technique

How BrewDog optimises earned media coverage to challenge the market leaders in its category

How BrewDog optimises earned media coverage to challenge the market leaders in its category

The Innovation 50: BrewDog the punk beer brand eyeing a stock market flotation

Technique

What British CEOs should learn from their US cousins about creating a personal brand

What British CEOs should learn from their US cousins about creating a personal brand

A brand needs a human face, argues Etch'd Founder Lewis Hackney. Here, he offers ways for CEOs to do build one and explains why it makes clear business sense

Technique

Does the agency Account Manager have a future?

Does the agency Account Manager have a future?

Tech companies and management consultancies may threaten the account manger role but neither can offer the trust, collaboration and value of a skilled insider, argues Max De Lucia

Technique

Out-of-home has more power when brands acknowledge the covid context

Out-of-home has more power when brands acknowledge the covid context

Covid-19 has undoubtedly dented OOH but the medium has shown resilience with outstanding creative examples, argues Kinetic's Nicole Lonsdale

Technique

Making experiential work during the pandemic

Making experiential work during the pandemic

Former Head of Experiential at Pernod Ricard Kenny Hyslop highlights some of the ways business can use experiential to connect with customers during the pandemic. Anyone for brightening up a supermarket queue?

Technique

The chocolate bar that's ending slavery

The chocolate bar that's ending slavery

Marketing is changing. Our new series - The Innovation 50 - will highlight outstanding examples of 'the new marketing'. The series begins with a chocolate bar that has highlighted how most of the chocolate we buy is produced by child slaves

Technique

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