ESG in marketing: Doing the Right Thing

ESG in marketing: Doing the Right Thing

With more than 55% of marketers saying that brands need values in sync with stakeholders, Louise Findlay-Wilson, Founder and MD at Energy PR, explains the reasons why ESG is more than a marketing exercise but requires a business-wide collaboration.

Technique

As Google switches from FLoC to Topics, how can marketers keep up with the latest Adtech changes?

As Google switches from FLoC to Topics, how can marketers keep up with the latest Adtech changes?

In the ever-shifting AdTech market, LiveRamp’s Graham Tricker offers some guidance to marketers looking to keep up with shifting consumer priorities

Technique

London Bike Kitchen: a brand that knows and communicates its mission brilliantly

London Bike Kitchen: a brand that knows and communicates its mission brilliantly

A true disruptor brand, the London Bike Kitchen has used email as its most powerful channel. But the channel is not the reason its marketing is so effective, it's the copywriting and belief behind it

Technique

Could the metaverse expand the reality of B2B sales and marketing?

Could the metaverse expand the reality of B2B sales and marketing?

The metaverse could be a great tool for selling a physical product that needs to be visualised or experienced for the buyer to get on board. Showpad's Dustin Deno explains why now is the time to pioneer this experience in the metaverse

Technique

The Innovation 50: Umbro rebuilds its credibility by making football shirts a high street fashion

The Innovation 50: Umbro rebuilds its credibility by making football shirts a high street fashion

From losing its marketing magic to restoring its position as classic British icon in street fashion, Umbro has used marketing innovation to clamber back its credibility in recent years. It has paid dividends

Technique

Has hybrid working made marketing agencies more creative?

Has hybrid working made marketing agencies more creative?

Hybrid working is here to stay for the foreseeable. Agencies, however, seem to have discovered a range of benefits they had not expected

Technique

Building customer loyalty in a new era

Building customer loyalty in a new era

How brands can build customer loyalty - a powerful tool in the marketer's kit - in the mobile and online marketplace

Technique

Riding the Account-Based Marketing wave to success

Riding the Account-Based Marketing wave to success

With Account-Based Marketing enjoying a meteoric rise, Hotwire Global's ABM Practice Lead explores what it can deliver through a new white paper on the topic

Technique

Advice on how to upgrade your digital marketing skills

Advice on how to upgrade your digital marketing skills

Marketers are in need of a digital skills upgrade since the pandemic, research shows. So here is some advice on where to find help

Technique

Can the remote client-agency relationship survive long term?

Can the remote client-agency relationship survive long term?

A hybrid work culture is here to stay, at least for now. But does it pose a threat to the trust between clients and agencies?

Technique

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