LADbible Group: Augmented Reality is now a full funnel execution opportunity
From building awareness to brand messaging and purchase LADbible Group Head of Immersive Joe Williams says augmented reality is now a powerful marketing tool that can be used selectively at any point in the funnel
Technique
Tips for marketers on how to get the best out of any designer
Design is so much weaker if the relationship between a marketer and its creator is not truly collaborative. Here, Greg Jolley explains the designer's view of how to get the best results from the relationship
Technique
The next 10 brands in the Innovation 50 list show how innovative marketing shapes a diverse range of sectors
The next 20 brands in our Innovation 50 list, as nominated by the industry, is an eclectic mix of brands united by one thing: a powerful marketing strategy
Technique
Part 2 of the ABM revival: Pushing the strategy forward
In Part 2, Iain looks at the heightened importance of customer retention and cross-collaboration for Sales and Marketing in uncertain times and how they fit into the ABM approach
Technique
The great Account Based Marketing revival: Bringing sales and marketing together
Is it time to bring Account-Based Marketing back to the table? Iain Masson argues that it is and that it will solve a few long-standing marketing and sales issues
Technique
Is virtual now the best tool for gaining authentic consumer insights?
"Customer obsessed" Vodafone Smart Tech found during the lockdown that consumers reveal more authentic lifestyle insights when interviewed at home via Zoom. So much so that the brand has adopted this approach permanently
Technique
How social media can learn from the struggles of the mainstream press
Fact-checking add-ons and browser extensions are just a few ways in which social is working to counteract misuse
Technique
Innovation 50: Sydney Children’s Hospitals Foundation launches homesickness fundraising campaign with a pasta sauce brand
A children's hospital, a fictional film, and a pasta sauce brand sound like an unusual alliance but together they encouraged some of the world's leading celebrities and brands to support a drive to cure homesickness among kids in hospital
Technique
SpongeBob, Daria and Garfield join forces to tell Adland: Don’t Say Can*t
A campaign has launched to help creatives understand that licensing fictional characters for ad campaigns is not as challenging, or expensive, as creatives often seem to think
Technique
Innovation 50: Burger King – the challenger brand that keeps on challenging
A combination of paid and earned media tuned to a ruthless pursuit of its challenger brand status have made Burger King a marketing sensation for many years
Technique
