Out-of-home has more power when brands acknowledge the covid context
Covid-19 has undoubtedly dented OOH but the medium has shown resilience with outstanding creative examples, argues Kinetic's Nicole Lonsdale
Technique
Making experiential work during the pandemic
Former Head of Experiential at Pernod Ricard Kenny Hyslop highlights some of the ways business can use experiential to connect with customers during the pandemic. Anyone for brightening up a supermarket queue?
Technique
The home appliance brand you may never have heard of that outsold Dyson
A digital marketing strategy based on gaining five-star online reviews is propelling success for SharkNinja
Technique
Klarna’s AJ Coyne explains why moving out of agency life to in-house working has been an eye-opener
The Head of UK Consumer Marketing at online retailer Klarna says that with covid forcing many marketers to consider a career transition, crossing the divide should not be filled with fear
Technique
How to ensure your digital customer experience lives up to your brand promise
Research shows that customers' digital experiences fall far short of what companies think they deliver. This list of actions will help deliver improved experiences and avoid digital 'sameness'.
Technique
How language learning platform Busuu grew revenues by 80% during lockdown
A change of CRM tactics and a Keep Kids Learning initiative for customers during lockdown have delivered social good and business growth for Busuu
Technique
How a PR team managed comms for a vital web-based medical device that helps clinicians tackle covid-19
When a clinical support tool for respiratory care of covid-19 patients was launched in May, the announcement had to be handled delicately. Here are the top 10 tips for doing that from the team behind the announcement
Technique
Seven ways to retain high-value customers with digital marketing
Some practical tips that ensure customers complete their online purchases and come back to spend more
Technique
Why businesses that are not customer-centric and data-driven are on the fast path to irrelevance
James McCarthy argues that CMOs are the rightful owners of customer experience and that customer-driven leaders should be running businesses
Technique
Is it time to rethink the creative pitch process as we come out of lockdown?
With the economy facing a huge downturn, creative pitches could prove to be a cost that many agencies can no longer bear. So should clients be willing to adopt a different approach?
Technique
