Research & Data 1 minute, 30 second read Just.Marketing
Go on – you must have wondered.
With its extraordinary growth, since 2005 YouTube has become the world’s second largest search engine according to Brandwatch, with 1.9 billion users logging in every month.
No wonder then that so many businesses use it as a platform to showcase their products, engage with clients, demonstrate their expertise, and so on.
Digital marketers have not been slow to use it as a main communication channel. It serves as a great platform to share knowledge, opening a dialogue between marketing professionals and viewers looking for advice.
While sharing their expertise, these YouTubers are also aware of how best to monetize their videos. So which of these marketers earns the most from YouTube?
The Top 3 YouTubers by Earnings Annually:
Kevin David: £610,596
Tai Lopez: £521,072
Gary Vaynerchuk: £430,670
Research by Reboot Digital Marketing Agency has extracted data using a tool by Influencer Marketing Hub to find out the estimated total earnings per year for each YouTuber selected. The agency was also able to determine how the selected channels could be further monetizing their online presence through ads, videos or products sold.
The research found that Gary Vaynerchuk’s channel ‘GaryVee’ has the most subscribers out of all YouTubers analyzed with 2,360,000 – 1,620,000 more than Kevin David. With his 738,000 subscribers, however, Kevin David earns 17% more than Tai Lopez and 41% more than GaryVee.
The study claims the most profitable revenue venture for both Gary Vaynerchuk and Kevin David is through merchandise, with potential earnings amounting to £33,417 and £22,132 respectively.
Closing the list is Marley Baird Media. Although the only woman in the top 15 – an accolade in itself – she only makes £10,201 on average per year from her 11,700 subscribers. Her biggest profits come from selling products, earning her £1,370 a month on average.