How consumer behaviours have changed in a year and how brands can adapt
From wanting mobile and contactless payments, to remote working and shopping habits that have changed forever, Anne Jarry looks at how a year unlike any other has changed consumer behaviours, impacting marketing and customer service for the long term
Research & Data
Take part in the PRCA and Just.Marketing inaugural Marketing Census 2021
Help us paint the most up to date picture of the marketing industry during one of the most tumultuous years in recent history by taking part in the first ever PRCA Marketing Census, in collaboration with Just.Marketing
Research & Data
Research reveals not just the brands marketers love the most but what it takes to be a loved brand
Apple has topped a chart in which 100 top marketers reveal the brand they love the most but what is most revealing is what they think it takes to be a great brand and why the two are different
Research & Data
Why social commerce, social messaging and micro influencers are leading in social media marketing
The pandemic reshaped social during 2020. Research by Socialbakers indicates three key trends will dominate social media marketing this year
Research & Data
How covid-19 has affected the influencer landscape
The pandemic has changed the make-up of the influencer landscape in more ways than expected, according to research by Tyto PR
Research & Data
Six changes marketers can make to get ahead in 2021
A survey of 600 marketers shows that what most troubles them can be addressed with a handful of approaches, says alan's Benedict Buckland
Research & Data
Vast majority of marketers say email maintains connection between brands and consumers during covid
A survey of 1,000 marketing leaders globally has found that 88% say email has been an effective channel during the pandemic
Research & Data
Why brand tone of voice has become both 'soft and fluffy' and more formal during covid
Nick Padmore, creative director at language and behaviour consultancy Schwa, looks at how brands are turning soft and fluffy because of covid
Research & Data
The biggest threats to the UK advertising and marketing sector
Research has highlighted three major challenges for the advertising and marketing industries: covid, big tech and Brexit
Research & Data
Ad boycotts lead to 40% dip in UK social media adspend
Social media adspend globally rose towards pre-pandemic levels in Q2 with the #BlackoutTuesday protests causing the single biggest dip in UK spend, says report
Research & Data
