Why brand tone of voice has become both 'soft and fluffy' and more formal during covid
Nick Padmore, creative director at language and behaviour consultancy Schwa, looks at how brands are turning soft and fluffy because of covid
Research & Data
The biggest threats to the UK advertising and marketing sector
Research has highlighted three major challenges for the advertising and marketing industries: covid, big tech and Brexit
Research & Data
Ad boycotts lead to 40% dip in UK social media adspend
Social media adspend globally rose towards pre-pandemic levels in Q2 with the #BlackoutTuesday protests causing the single biggest dip in UK spend, says report
Research & Data
How coronavirus has impacted marketing budgets, campaign activity and pitch rates
A global study that includes the UK has uncovered the impact of the coronavirus on the marketing industry
Research & Data
Why 64% of UK businesses will focus on branding and PR during the recovery
A survey has highlighted the parts of the marketing mix that UK business decision makers will be investing in as the lockdown eases
Research & Data
Survey says marketers want more flexible working in a post-lockdown world
Will we all be happy to return to our desks one day, or is this way of working just better? Our survey shows a groundswell of support for flexible working in marketing
Research & Data
Report shows celeb influencers losing favour during the lockdown
Facebook is going strong, engagement is growing on Instagram and audiences are flocking to 'real life' influencers as the lockdown continues. But in East Asia, where business is resuming, adspend and CPC rates are bouncing back
Research & Data
Can you measure the impact of thought leadership on your business?
With up to 98% of senior marketers finding measurement of thought leadership effectiveness challenging, a new framework hopes to change that
Research & Data
Consumers want quality time, authentic media and streamlined choices, says report
A report into consumer trends this year
Research & Data
The implications for marketers of voice tech and 5G dominate recent trends report
A report on the roll out of 5G
Research & Data
