UK sees major improvements in email marketing engagement
Almost all metrics in email marketing in the UK are up except for open rates according to a study by global software-as-a-service company Campaign Monitor
Research & Data
Biggest cyber threat to the marketing, advertising, media and PR industries identified
In 2019, 55% of UK businesses reported falling victim to cyber attacks. New research shows the most common cyber threat for the marketing and media industries was the so-called 'waterhole attack'
Research & Data
UK podcast listeners willing to pay for premium content for the first time
Podcasts are coming of age. Research has found that more than half of the UK's 7.1 million listeners are now willing to pay for premium content
Research & Data
Marketers: data-driven approach will face obstacles in future
Although marketers have made excellent progress towards being more data-driven, a survey of executives in the UK and Germany has found that the future looks less rosy in almost all cases.
Research & Data
Revealed: The YouTube marketers with the biggest earnings
There are many digital marketers using YouTube as a channel to demonstrate their expertise. But who has been most successful in monetizing their efforts?
Research & Data
Research shows half of B2B marketers are struggling to drive multi-channel campaigns
A survey of 100 senior UK marketers identifies why integrated marketing strategies fail
Research & Data
The £1bn gender brand gap and how to rebalance it
Research shows UK brands that are gender balanced outperform brands skewed more towards men
Research & Data
Companies struggle to see the value in B2B content marketing, new research reveals
New research has found that not only is there a disconnect between Sales and Marketing functions in many companies but that a range of other factors also leave the value of marketing in question.
Research & Data
New study reveals the most effective influencer investment strategies for beauty brands
Influencer generated content for the beauty sector in the UK, USA and France has varying degrees of impact, visibility and trust according to Traackr's Brand Vitality Score ranking.
Research & Data
Walkers, ALDI, Netflix and LEGO storm the Most Connected Brands rankings
The second annual Most Connected Brand study has shown that connection is not the sole domain of an individual sector but a unique bond between the individual and the brand. Its findings also reveal which brands are on their way up and which are on their way down.
Research & Data
