Companies struggle to see the value in B2B content marketing, new research reveals

Companies struggle to see the value in B2B content marketing, new research reveals

New research has found that not only is there a disconnect between Sales and Marketing functions in many companies but that a range of other factors also leave the value of marketing in question.

Research & Data

New study reveals the most effective influencer investment strategies for beauty brands

New study reveals the most effective influencer investment strategies for beauty brands

Influencer generated content for the beauty sector in the UK, USA and France has varying degrees of impact, visibility and trust according to Traackr's Brand Vitality Score ranking.

Research & Data

Walkers, ALDI, Netflix and LEGO storm the Most Connected Brands rankings

Walkers, ALDI, Netflix and LEGO storm the Most Connected Brands rankings

The second annual Most Connected Brand study has shown that connection is not the sole domain of an individual sector but a unique bond between the individual and the brand. Its findings also reveal which brands are on their way up and which are on their way down.

Research & Data

IBM and Aviva top study that finds link between digital marketing and profitability

IBM and Aviva top study that finds link between digital marketing and profitability

According to recent research, there is a clear link between digital marketing and profitability, and US firms outperform the rest of the world.

Research & Data

How can marketeers counter, challenge and ultimately stop the spread of ‘fake news’?

How can marketeers counter, challenge and ultimately stop the spread of ‘fake news’?

We must start by understanding why people share fake news, the effects of sharing such content, and whether the problem is as widespread as we think

Research & Data

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