UK sees major improvements in email marketing engagement

UK sees major improvements in email marketing engagement

Almost all metrics in email marketing in the UK are up except for open rates according to a study by global software-as-a-service company Campaign Monitor

Research & Data

Biggest cyber threat to the marketing, advertising, media and PR industries identified

Biggest cyber threat to the marketing, advertising, media and PR industries identified

In 2019, 55% of UK businesses reported falling victim to cyber attacks. New research shows the most common cyber threat for the marketing and media industries was the so-called 'waterhole attack'

Research & Data

UK podcast listeners willing to pay for premium content for the first time

UK podcast listeners willing to pay for premium content for the first time

Podcasts are coming of age. Research has found that more than half of the UK's 7.1 million listeners are now willing to pay for premium content

Research & Data

Marketers: data-driven approach will face obstacles in future

Marketers: data-driven approach will face obstacles in future

Although marketers have made excellent progress towards being more data-driven, a survey of executives in the UK and Germany has found that the future looks less rosy in almost all cases.

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Revealed: The YouTube marketers with the biggest earnings

Revealed: The YouTube marketers with the biggest earnings

There are many digital marketers using YouTube as a channel to demonstrate their expertise. But who has been most successful in monetizing their efforts?

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Research shows half of B2B marketers are struggling to drive multi-channel campaigns

Research shows half of B2B marketers are struggling to drive multi-channel campaigns

A survey of 100 senior UK marketers identifies why integrated marketing strategies fail

Research & Data

The £1bn gender brand gap and how to rebalance it

The £1bn gender brand gap and how to rebalance it

Research shows UK brands that are gender balanced outperform brands skewed more towards men

Research & Data

Companies struggle to see the value in B2B content marketing, new research reveals

Companies struggle to see the value in B2B content marketing, new research reveals

New research has found that not only is there a disconnect between Sales and Marketing functions in many companies but that a range of other factors also leave the value of marketing in question.

Research & Data

New study reveals the most effective influencer investment strategies for beauty brands

New study reveals the most effective influencer investment strategies for beauty brands

Influencer generated content for the beauty sector in the UK, USA and France has varying degrees of impact, visibility and trust according to Traackr's Brand Vitality Score ranking.

Research & Data

Walkers, ALDI, Netflix and LEGO storm the Most Connected Brands rankings

Walkers, ALDI, Netflix and LEGO storm the Most Connected Brands rankings

The second annual Most Connected Brand study has shown that connection is not the sole domain of an individual sector but a unique bond between the individual and the brand. Its findings also reveal which brands are on their way up and which are on their way down.

Research & Data

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