The implications for marketers of voice tech and 5G dominate recent trends report
A report on the roll out of 5G
Research & Data
How images affect your consumer engagement rates
New research by Getty Images has revealed four forces that can affect whether a consumer will engage with your brand or not, based on the images used
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What do CEOs worry about?
Demand for stronger reputation management among UK CEOs as research shows more than half are concerned about trust in business
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New insights into Gen Z’s browsing habits and views on brands
A study has revealed the online viewing habits of 10-18 year-olds and identified key differences that occur with age. It also shows the new ways in which Gen Z is using social media
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Consistent Instagram activity builds trust in a website - pop-ups destroy it
A study into which features build trust in a website has identified those that build it and those that do harm
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Why businesses are increasingly communicating in silos, creating a disconnected customer experience
Research by Digitas shows that in a world of screens and borders consumers want more connected experiences but that some brands are failing to make that connection
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UK sees major improvements in email marketing engagement
Almost all metrics in email marketing in the UK are up except for open rates according to a study by global software-as-a-service company Campaign Monitor
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Biggest cyber threat to the marketing, advertising, media and PR industries identified
In 2019, 55% of UK businesses reported falling victim to cyber attacks. New research shows the most common cyber threat for the marketing and media industries was the so-called 'waterhole attack'
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UK podcast listeners willing to pay for premium content for the first time
Podcasts are coming of age. Research has found that more than half of the UK's 7.1 million listeners are now willing to pay for premium content
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Marketers: data-driven approach will face obstacles in future
Although marketers have made excellent progress towards being more data-driven, a survey of executives in the UK and Germany has found that the future looks less rosy in almost all cases.
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