Companies struggle to see the value in B2B content marketing, new research reveals
New research has found that not only is there a disconnect between Sales and Marketing functions in many companies but that a range of other factors also leave the value of marketing in question.
Research & Data
New study reveals the most effective influencer investment strategies for beauty brands
Influencer generated content for the beauty sector in the UK, USA and France has varying degrees of impact, visibility and trust according to Traackr's Brand Vitality Score ranking.
Research & Data
Walkers, ALDI, Netflix and LEGO storm the Most Connected Brands rankings
The second annual Most Connected Brand study has shown that connection is not the sole domain of an individual sector but a unique bond between the individual and the brand. Its findings also reveal which brands are on their way up and which are on their way down.
Research & Data
IBM and Aviva top study that finds link between digital marketing and profitability
According to recent research, there is a clear link between digital marketing and profitability, and US firms outperform the rest of the world.
Research & Data
How can marketeers counter, challenge and ultimately stop the spread of ‘fake news’?
We must start by understanding why people share fake news, the effects of sharing such content, and whether the problem is as widespread as we think
Research & Data
