Can you measure the impact of thought leadership on your business?

Can you measure the impact of thought leadership on your business?

With up to 98% of senior marketers finding measurement of thought leadership effectiveness challenging, a new framework hopes to change that

Research & Data

Consumers want quality time, authentic media and streamlined choices, says report

Consumers want quality time, authentic media and streamlined choices, says report

A report into consumer trends this year

Research & Data

The implications for marketers of voice tech and 5G dominate recent trends report

The implications for marketers of voice tech and 5G dominate recent trends report

A report on the roll out of 5G

Research & Data

How images affect your consumer engagement rates

How images affect your consumer engagement rates

New research by Getty Images has revealed four forces that can affect whether a consumer will engage with your brand or not, based on the images used

Research & Data

What do CEOs worry about?

What do CEOs worry about?

Demand for stronger reputation management among UK CEOs as research shows more than half are concerned about trust in business

Research & Data

New insights into Gen Z’s browsing habits and views on brands

New insights into Gen Z’s browsing habits and views on brands

A study has revealed the online viewing habits of 10-18 year-olds and identified key differences that occur with age. It also shows the new ways in which Gen Z is using social media

Research & Data

Consistent Instagram activity builds trust in a website - pop-ups destroy it

Consistent Instagram activity builds trust in a website - pop-ups destroy it

A study into which features build trust in a website has identified those that build it and those that do harm

Research & Data

Why businesses are increasingly communicating in silos, creating a disconnected customer experience

Why businesses are increasingly communicating in silos, creating a disconnected customer experience

Research by Digitas shows that in a world of screens and borders consumers want more connected experiences but that some brands are failing to make that connection

Research & Data

UK sees major improvements in email marketing engagement

UK sees major improvements in email marketing engagement

Almost all metrics in email marketing in the UK are up except for open rates according to a study by global software-as-a-service company Campaign Monitor

Research & Data

Biggest cyber threat to the marketing, advertising, media and PR industries identified

Biggest cyber threat to the marketing, advertising, media and PR industries identified

In 2019, 55% of UK businesses reported falling victim to cyber attacks. New research shows the most common cyber threat for the marketing and media industries was the so-called 'waterhole attack'

Research & Data

First 1 2 Next Last