The biggest threats to the UK advertising and marketing sector

The biggest threats to the UK advertising and marketing sector

Research has highlighted three major challenges for the advertising and marketing industries: covid, big tech and Brexit

Research & Data

Ad boycotts lead to 40% dip in UK social media adspend

Ad boycotts lead to 40% dip in UK social media adspend

Social media adspend globally rose towards pre-pandemic levels in Q2 with the #BlackoutTuesday protests causing the single biggest dip in UK spend, says report

Research & Data

How coronavirus has impacted marketing budgets, campaign activity and pitch rates

How coronavirus has impacted marketing budgets, campaign activity and pitch rates

A global study that includes the UK has uncovered the impact of the coronavirus on the marketing industry

Research & Data

Why 64% of UK businesses will focus on branding and PR during the recovery

Why 64% of UK businesses will focus on branding and PR during the recovery

A survey has highlighted the parts of the marketing mix that UK business decision makers will be investing in as the lockdown eases

Research & Data

Survey says marketers want more flexible working in a post-lockdown world

Survey says marketers want more flexible working in a post-lockdown world

Will we all be happy to return to our desks one day, or is this way of working just better? Our survey shows a groundswell of support for flexible working in marketing

Research & Data

Report shows celeb influencers losing favour during the lockdown

Report shows celeb influencers losing favour during the lockdown

Facebook is going strong, engagement is growing on Instagram and audiences are flocking to 'real life' influencers as the lockdown continues. But in East Asia, where business is resuming, adspend and CPC rates are bouncing back

Research & Data

Can you measure the impact of thought leadership on your business?

Can you measure the impact of thought leadership on your business?

With up to 98% of senior marketers finding measurement of thought leadership effectiveness challenging, a new framework hopes to change that

Research & Data

Consumers want quality time, authentic media and streamlined choices, says report

Consumers want quality time, authentic media and streamlined choices, says report

A report into consumer trends this year

Research & Data

The implications for marketers of voice tech and 5G dominate recent trends report

The implications for marketers of voice tech and 5G dominate recent trends report

A report on the roll out of 5G

Research & Data

How images affect your consumer engagement rates

How images affect your consumer engagement rates

New research by Getty Images has revealed four forces that can affect whether a consumer will engage with your brand or not, based on the images used

Research & Data

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