New insights into Gen Z’s browsing habits and views on brands

New insights into Gen Z’s browsing habits and views on brands

A study has revealed the online viewing habits of 10-18 year-olds and identified key differences that occur with age. It also shows the new ways in which Gen Z is using social media

Research & Data

Consistent Instagram activity builds trust in a website - pop-ups destroy it

Consistent Instagram activity builds trust in a website - pop-ups destroy it

A study into which features build trust in a website has identified those that build it and those that do harm

Research & Data

Why businesses are increasingly communicating in silos, creating a disconnected customer experience

Why businesses are increasingly communicating in silos, creating a disconnected customer experience

Research by Digitas shows that in a world of screens and borders consumers want more connected experiences but that some brands are failing to make that connection

Research & Data

UK sees major improvements in email marketing engagement

UK sees major improvements in email marketing engagement

Almost all metrics in email marketing in the UK are up except for open rates according to a study by global software-as-a-service company Campaign Monitor

Research & Data

Biggest cyber threat to the marketing, advertising, media and PR industries identified

Biggest cyber threat to the marketing, advertising, media and PR industries identified

In 2019, 55% of UK businesses reported falling victim to cyber attacks. New research shows the most common cyber threat for the marketing and media industries was the so-called 'waterhole attack'

Research & Data

UK podcast listeners willing to pay for premium content for the first time

UK podcast listeners willing to pay for premium content for the first time

Podcasts are coming of age. Research has found that more than half of the UK's 7.1 million listeners are now willing to pay for premium content

Research & Data

Marketers: data-driven approach will face obstacles in future

Marketers: data-driven approach will face obstacles in future

Although marketers have made excellent progress towards being more data-driven, a survey of executives in the UK and Germany has found that the future looks less rosy in almost all cases.

Research & Data

Revealed: The YouTube marketers with the biggest earnings

Revealed: The YouTube marketers with the biggest earnings

There are many digital marketers using YouTube as a channel to demonstrate their expertise. But who has been most successful in monetizing their efforts?

Research & Data

Research shows half of B2B marketers are struggling to drive multi-channel campaigns

Research shows half of B2B marketers are struggling to drive multi-channel campaigns

A survey of 100 senior UK marketers identifies why integrated marketing strategies fail

Research & Data

The £1bn gender brand gap and how to rebalance it

The £1bn gender brand gap and how to rebalance it

Research shows UK brands that are gender balanced outperform brands skewed more towards men

Research & Data

First 1 2 Next Last