New insights into Gen Z’s browsing habits and views on brands
A study has revealed the online viewing habits of 10-18 year-olds and identified key differences that occur with age. It also shows the new ways in which Gen Z is using social media
Research & Data
Consistent Instagram activity builds trust in a website - pop-ups destroy it
A study into which features build trust in a website has identified those that build it and those that do harm
Research & Data
Why businesses are increasingly communicating in silos, creating a disconnected customer experience
Research by Digitas shows that in a world of screens and borders consumers want more connected experiences but that some brands are failing to make that connection
Research & Data
UK sees major improvements in email marketing engagement
Almost all metrics in email marketing in the UK are up except for open rates according to a study by global software-as-a-service company Campaign Monitor
Research & Data
Biggest cyber threat to the marketing, advertising, media and PR industries identified
In 2019, 55% of UK businesses reported falling victim to cyber attacks. New research shows the most common cyber threat for the marketing and media industries was the so-called 'waterhole attack'
Research & Data
UK podcast listeners willing to pay for premium content for the first time
Podcasts are coming of age. Research has found that more than half of the UK's 7.1 million listeners are now willing to pay for premium content
Research & Data
Marketers: data-driven approach will face obstacles in future
Although marketers have made excellent progress towards being more data-driven, a survey of executives in the UK and Germany has found that the future looks less rosy in almost all cases.
Research & Data
Revealed: The YouTube marketers with the biggest earnings
There are many digital marketers using YouTube as a channel to demonstrate their expertise. But who has been most successful in monetizing their efforts?
Research & Data
Research shows half of B2B marketers are struggling to drive multi-channel campaigns
A survey of 100 senior UK marketers identifies why integrated marketing strategies fail
Research & Data
The £1bn gender brand gap and how to rebalance it
Research shows UK brands that are gender balanced outperform brands skewed more towards men
Research & Data
