TV and newspaper advertising projected to lose out to DOOH, study suggests

TV and newspaper advertising projected to lose out to DOOH, study suggests

New research shows executives around the globe believe adpsend will shift from TV and newspapers to DOOH

Research & Data

Why brands investing in the metaverse now will have a long-lasting advantage, according to McKinsey

Why brands investing in the metaverse now will have a long-lasting advantage, according to McKinsey

McKinsey's 'Value Creation in the Metaverse' report examines how business leaders, consumers and brands are reacting to the metaverse

Research & Data

Are brands ready for the third-party cookie phase out?

Are brands ready for the third-party cookie phase out?

Research shows that 70% of marketers may need to rethink their customer data strategy significantly this year

Research & Data

McKinsey on how to outperform as consumerisation comes to B2B

McKinsey on how to outperform as consumerisation comes to B2B

McKinsey & Company Senior Partner Arun Arora says research shows personalisation, omni-channel experiences and self-service tools are now key for B2B marketers who want to deliver for their organisation

Research & Data

Microsoft identifies a new ‘Workday Consumer’ persona blending work and shopping

Microsoft identifies a new ‘Workday Consumer’ persona blending work and shopping

Brands have been late to realise how consumers are blending their personal and shopping activities at work; and this shift is permanent, according to Microsoft Advertising's new report.

Research & Data

Experian on how the urban exodus impacts your marketing strategy

Experian on how the urban exodus impacts your marketing strategy

Experian's MD of Marketing Services argues that without analysing moving data on the urban exodus since covid marketers will fail to reach the right audiences

Research & Data

Vast majority of British public says brands must address key environmental and social concerns to win their custom

Vast majority of British public says brands must address key environmental and social concerns to win their custom

Research shows the biggest consumer turn-offs are brands that treat staff and suppliers unfairly, 'greenwash' and offer poor customer service

Research & Data

B2B buyers report says marketers are communicating too often and with irrelevant content

B2B buyers report says marketers are communicating too often and with irrelevant content

During the pandemic, B2B marketers have increased their digital marketing and this has caused frustration among buyers who are being contacted with reams of irrelevant content, says B2B Buyer Insights Report

Research & Data

State of pay: gender, age and location pay gaps in Marketing revealed by PRCA Marketing Census

State of pay: gender, age and location pay gaps in Marketing revealed by PRCA Marketing Census

The inaugural PRCA Marketing Census run in partnership with Just.Marketing has revealed shocking pay gaps, the effects of covid on mental health and a gradual return to 'normal' in the marketing industry

Research & Data

iStock’s Head of Creative Insights on why marketers across Europe need to recognise that sustainability is now a cultural value

iStock’s Head of Creative Insights on why marketers across Europe need to recognise that sustainability is now a cultural value

Research shows 84% of UK consumers expect advertising and comms to promote sustainable values. Find out how each generation expects brands and companies to reflect these values visually

Research & Data

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