Microsoft identifies a new ‘Workday Consumer’ persona blending work and shopping
Brands have been late to realise how consumers are blending their personal and shopping activities at work; and this shift is permanent, according to Microsoft Advertising's new report.
Research & Data
Experian on how the urban exodus impacts your marketing strategy
Experian's MD of Marketing Services argues that without analysing moving data on the urban exodus since covid marketers will fail to reach the right audiences
Research & Data
Vast majority of British public says brands must address key environmental and social concerns to win their custom
Research shows the biggest consumer turn-offs are brands that treat staff and suppliers unfairly, 'greenwash' and offer poor customer service
Research & Data
B2B buyers report says marketers are communicating too often and with irrelevant content
During the pandemic, B2B marketers have increased their digital marketing and this has caused frustration among buyers who are being contacted with reams of irrelevant content, says B2B Buyer Insights Report
Research & Data
State of pay: gender, age and location pay gaps in Marketing revealed by PRCA Marketing Census
The inaugural PRCA Marketing Census run in partnership with Just.Marketing has revealed shocking pay gaps, the effects of covid on mental health and a gradual return to 'normal' in the marketing industry
Research & Data
iStock’s Head of Creative Insights on why marketers across Europe need to recognise that sustainability is now a cultural value
Research shows 84% of UK consumers expect advertising and comms to promote sustainable values. Find out how each generation expects brands and companies to reflect these values visually
Research & Data
How consumer behaviours have changed in a year and how brands can adapt
From wanting mobile and contactless payments, to remote working and shopping habits that have changed forever, Anne Jarry looks at how a year unlike any other has changed consumer behaviours, impacting marketing and customer service for the long term
Research & Data
Take part in the PRCA and Just.Marketing inaugural Marketing Census 2021
Help us paint the most up to date picture of the marketing industry during one of the most tumultuous years in recent history by taking part in the first ever PRCA Marketing Census, in collaboration with Just.Marketing
Research & Data
Research reveals not just the brands marketers love the most but what it takes to be a loved brand
Apple has topped a chart in which 100 top marketers reveal the brand they love the most but what is most revealing is what they think it takes to be a great brand and why the two are different
Research & Data
Why social commerce, social messaging and micro influencers are leading in social media marketing
The pandemic reshaped social during 2020. Research by Socialbakers indicates three key trends will dominate social media marketing this year
Research & Data
