B2B buyers report says marketers are communicating too often and with irrelevant content

B2B buyers report says marketers are communicating too often and with irrelevant content

During the pandemic, B2B marketers have increased their digital marketing and this has caused frustration among buyers who are being contacted with reams of irrelevant content, says B2B Buyer Insights Report

Research & Data

State of pay: gender, age and location pay gaps in Marketing revealed by PRCA Marketing Census

State of pay: gender, age and location pay gaps in Marketing revealed by PRCA Marketing Census

The inaugural PRCA Marketing Census run in partnership with Just.Marketing has revealed shocking pay gaps, the effects of covid on mental health and a gradual return to 'normal' in the marketing industry

Research & Data

iStock’s Head of Creative Insights on why marketers across Europe need to recognise that sustainability is now a cultural value

iStock’s Head of Creative Insights on why marketers across Europe need to recognise that sustainability is now a cultural value

Research shows 84% of UK consumers expect advertising and comms to promote sustainable values. Find out how each generation expects brands and companies to reflect these values visually

Research & Data

How consumer behaviours have changed in a year and how brands can adapt

How consumer behaviours have changed in a year and how brands can adapt

From wanting mobile and contactless payments, to remote working and shopping habits that have changed forever, Anne Jarry looks at how a year unlike any other has changed consumer behaviours, impacting marketing and customer service for the long term

Research & Data

Take part in the PRCA and Just.Marketing inaugural Marketing Census 2021

Take part in the PRCA and Just.Marketing inaugural Marketing Census 2021

Help us paint the most up to date picture of the marketing industry during one of the most tumultuous years in recent history by taking part in the first ever PRCA Marketing Census, in collaboration with Just.Marketing

Research & Data

Research reveals not just the brands marketers love the most but what it takes to be a loved brand

Research reveals not just the brands marketers love the most but what it takes to be a loved brand

Apple has topped a chart in which 100 top marketers reveal the brand they love the most but what is most revealing is what they think it takes to be a great brand and why the two are different

Research & Data

Why social commerce, social messaging and micro influencers are leading in social media marketing

Why social commerce, social messaging and micro influencers are leading in social media marketing

The pandemic reshaped social during 2020. Research by Socialbakers indicates three key trends will dominate social media marketing this year

Research & Data

How covid-19 has affected the influencer landscape

How covid-19 has affected the influencer landscape

The pandemic has changed the make-up of the influencer landscape in more ways than expected, according to research by Tyto PR

Research & Data

Six changes marketers can make to get ahead in 2021

Six changes marketers can make to get ahead in 2021

A survey of 600 marketers shows that what most troubles them can be addressed with a handful of approaches, says alan's Benedict Buckland

Research & Data

Vast majority of marketers say email maintains connection between brands and consumers during covid

Vast majority of marketers say email maintains connection between brands and consumers during covid

A survey of 1,000 marketing leaders globally has found that 88% say email has been an effective channel during the pandemic

Research & Data

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