Survey says marketers want more flexible working in a post-lockdown world
Will we all be happy to return to our desks one day, or is this way of working just better? Our survey shows a groundswell of support for flexible working in marketing
Research & Data
Report shows celeb influencers losing favour during the lockdown
Facebook is going strong, engagement is growing on Instagram and audiences are flocking to 'real life' influencers as the lockdown continues. But in East Asia, where business is resuming, adspend and CPC rates are bouncing back
Research & Data
Can you measure the impact of thought leadership on your business?
With up to 98% of senior marketers finding measurement of thought leadership effectiveness challenging, a new framework hopes to change that
Research & Data
Consumers want quality time, authentic media and streamlined choices, says report
A report into consumer trends this year
Research & Data
The implications for marketers of voice tech and 5G dominate recent trends report
A report on the roll out of 5G
Research & Data
How images affect your consumer engagement rates
New research by Getty Images has revealed four forces that can affect whether a consumer will engage with your brand or not, based on the images used
Research & Data
What do CEOs worry about?
Demand for stronger reputation management among UK CEOs as research shows more than half are concerned about trust in business
Research & Data
New insights into Gen Z’s browsing habits and views on brands
A study has revealed the online viewing habits of 10-18 year-olds and identified key differences that occur with age. It also shows the new ways in which Gen Z is using social media
Research & Data
Consistent Instagram activity builds trust in a website - pop-ups destroy it
A study into which features build trust in a website has identified those that build it and those that do harm
Research & Data
Why businesses are increasingly communicating in silos, creating a disconnected customer experience
Research by Digitas shows that in a world of screens and borders consumers want more connected experiences but that some brands are failing to make that connection
Research & Data
