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With 77% of PR businesses expecting the current covid-19 pandemic to cause a loss of earnings, the PRCA has launched a free consultation service.
Launched by the trade association’s Global Covid-19 Taskforce it is aimed at helping communications leaders manage their organisations through the crisis.
The new service – led by Lansons Chief Executive and Co-founder, Tony Langham – connects highly experienced advisors from around the world with communications leaders seeking support. The PRCA has partnered with other associations including EACD, IABC (EMENA), ICCO and IPRA in order to extend the reach of the initiative.
Accessing the service
Taskforce advisors, of which 56 have volunteered to date, will provide impartial and practical advice during 30-minute confidential consultations.
Those seeking support can complete a form on the PRCA website, where they can also request advice from specific advisors.
A list of advisors, along with information on how to request support, is available here.
Covid-19 Communications Taskforce Chair, Tony Langham said, “Communications leaders, both in-house and in consultancies, are going to be faced with some of the most difficult decisions of their lives in the next few weeks. The PRCA has gathered together an amazingly impressive group of leaders from across the world willing to give their time to help fellow professionals make the best decisions possible.”
Making better decisions
He added, “We all make better decisions when we talk things through with someone from outside our day-to-day world. The PRCA is hugely grateful to our volunteers and to the other international communications associations who have agreed to join us in rolling out on this important initiative”.
The service is the first in a series of Taskforce initiatives providing practical support to PR professionals during the covid-19 crisis. The Taskforce is supported by Deputy Chairs, Rachel Friend and Rod Cartwright.
The Taskforce is seeking more communications leaders, both in-house and consultancy, to volunteer to give their time to help their fellow professionals. They can volunteer by emailing Neha Khatwani (email@example.com).