As SEO and digital PR continue to merge expect further integration of these young disciplines in 2020
Next year, there will be more audience-driven campaigns, offline stunts that drive online visibility, integration, improvements in measurement and much more, as this discipline continues to evolve and takes one more step towards maturity.
How to manage a multi-generational workforce
By 2020, ‘Millennials’ will make up 35% of the UK workforce while the younger Generation Z will account for 25%. So we're all going to continue working with people from a range of different age groups, with different perspectives, expectations and experience levels. How are agency managers dealing with this challenge today?
How brands can learn from Pizza Express and its potentially fatal mistake
Despite best efforts to have a quick, endearing response, Pizza Express is not actually changing its behaviour, simply upping the ads for 2 for 1 deals that got it into this mess.
Is the communications sector helping to feed the endless consumption monster that is devouring the planet?
I watched Greta Thunberg’s speech to the UN where she opened with the provocation, “How dare you? How dare you steal my childhood”. And I had to ask myself: Am I part of the problem? Is my industry? Am I feeding the endless consumption monster that is devouring the planet? Are my clients?
How the next big change in GDPR could make your marketing more effective
If you haven’t looked at how you’re using cookies recently, now is the time to do it as there are big regulatory changes afoot
What used to divide the creative industries now unites us
The creative industries have never had more in common – or indeed competed so fiercely – than they do today
Could flexible working start a marketing productivity boom?
Does flexible working really deliver the levels of productivity that a sector like marketing requires?
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