Digital marketing guru Dave Chaffey on trends for 2020, his top marketing tips and how he started his career

Digital marketing guru Dave Chaffey on trends for 2020, his top marketing tips and how he started his career

Dr Dave Chaffey reveals his top five digital investment areas for 2020, the common mistakes made by digital marketers and how he got his "lucky break" into a field that was very new at the time.

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Will retail be the first vertical where marketers use virtual reality to engage customers?

Will retail be the first vertical where marketers use virtual reality to engage customers?

Virtual Reality – why brands need to be paying attention now!

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As SEO and digital PR continue to merge expect further integration of these young disciplines in 2020

As SEO and digital PR continue to merge expect further integration of these young disciplines in 2020

Next year, there will be more audience-driven campaigns, offline stunts that drive online visibility, integration, improvements in measurement and much more, as this discipline continues to evolve and takes one more step towards maturity.

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How to manage a multi-generational workforce

How to manage a multi-generational workforce

By 2020, ‘Millennials’ will make up 35% of the UK workforce while the younger Generation Z will account for 25%. So we're all going to continue working with people from a range of different age groups, with different perspectives, expectations and experience levels. How are agency managers dealing with this challenge today?

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How brands can learn from Pizza Express and its potentially fatal mistake

How brands can learn from Pizza Express and its potentially fatal mistake

Despite best efforts to have a quick, endearing response, Pizza Express is not actually changing its behaviour, simply upping the ads for 2 for 1 deals that got it into this mess.

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Is the communications sector helping to feed the endless consumption monster that is devouring the planet?

Is the communications sector helping to feed the endless consumption monster that is devouring the planet?

I watched Greta Thunberg’s speech to the UN where she opened with the provocation, “How dare you? How dare you steal my childhood”. And I had to ask myself: Am I part of the problem? Is my industry? Am I feeding the endless consumption monster that is devouring the planet? Are my clients?

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How the next big change in GDPR could make your marketing more effective

How the next big change in GDPR could make your marketing more effective

If you haven’t looked at how you’re using cookies recently, now is the time to do it as there are big regulatory changes afoot

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What used to divide the creative industries now unites us

What used to divide the creative industries now unites us

The creative industries have never had more in common – or indeed competed so fiercely – than they do today

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Could flexible working start a marketing productivity boom?

Could flexible working start a marketing productivity boom?

Does flexible working really deliver the levels of productivity that a sector like marketing requires?

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