Maximize your ROI from influencer marketing this year
With so many brands increasing their influencer marketing budgets last year yet reaping disappointing returns, these are the trends that will improve ROI in 2020
The rise of the Innovation Manager in marketing
In the first of a series of articles on the changing shape of the marketing department, this in-depth look at the Innovation Manager role looks at why it is "the next big thing", what Innovation Managers do, and how to get the job
Is 2020 the year when influencer marketing will reach maturity?
The influencer industry has a dark side, with fraud making marketers wary. But this could be about to improve in an industry set to go through explosive growth over the next two years
VIDEO: Is marketing a humanities asks Philip Kotler?
Philip Kotler – the master marketer who created the 4Ps (Product, Price, Promotion and Place) gives a fascinating one-hour talk on why marketing should be seen as a humanities that has influenced lifestyles.
Teaming up Sales with Marketing – the new imperative and opportunity
International sales consultant and author Grant Leboff on why Sales and Marketing functions now need to be more joined up.
Marketing lessons from China
China recently recorded £23bn in sales in just 16.5 hours of trading. As we approach Christmas and look back on Black Friday, perhaps we should reflect on how China's marketers achieved this extraordinary feat and take home the lessons it offers.
Sorrell outlines S4Capital’s digital-only strategy
In an exclusive interview with Just.Marketing, Sir Martin Sorrell explains his strategy for S4Capital and how he sees the digital future of the industry.
How to boost PR budgets using measurement
November is Measurement Month for the PR industry. Here, Andy West argues that best practice measurement boosts PR budgets and offers tips on how to do it in an era when data is available in abundance.
Black Friday: how things have changed and how brands can stand out
It's getting harder for brands to stand out on 'Black Friday' but with the right insights they can. Brands can even create Black Friday moments throughout the year if they really know their customers.
Building an intimate connection with your consumers: learning from the beauty sector
Some sectors do it well; others have a lot to learn. But the sector that steals the show when developing intimate connections with consumers via social media and influencers is beauty. Here are a few tips on learning from the leader of the pack.
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