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Is it time for Adland to get on “the right side of history?”
Should ad agencies to refuse to work on high-carbon accounts?
Could agency life be damaging to your health?
An astonishing 91% of marketing agency employees struggle with mental health issues, according the Marketing Agencies Action Group. Now it wants the industry to take the issue seriously and follow-up with some practical solutions
Which fast-food brands are winning the ‘Veganuary’ search wars?
Both KFC and Greggs have performed remarkably well in monthly online searches for their vegan alternative products
Marketing in a changing audio landscape
The reach of podcasts, penetration of smart speakers and changes by Google mean that there is a new interplay between radio and social media that could benefit brands
Maximize your ROI from influencer marketing this year
With so many brands increasing their influencer marketing budgets last year yet reaping disappointing returns, these are the trends that will improve ROI in 2020
The rise of the Innovation Manager in marketing
In the first of a series of articles on the changing shape of the marketing department, this in-depth look at the Innovation Manager role looks at why it is "the next big thing", what Innovation Managers do, and how to get the job
Is 2020 the year when influencer marketing will reach maturity?
The influencer industry has a dark side, with fraud making marketers wary. But this could be about to improve in an industry set to go through explosive growth over the next two years
VIDEO: Is marketing a humanities asks Philip Kotler?
Philip Kotler – the master marketer who created the 4Ps (Product, Price, Promotion and Place) gives a fascinating one-hour talk on why marketing should be seen as a humanities that has influenced lifestyles.
Teaming up Sales with Marketing – the new imperative and opportunity
International sales consultant and author Grant Leboff on why Sales and Marketing functions now need to be more joined up.
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