Why digital marketing managers have become the innovators of the marketing team
Digital Marketing Managers are increasingly being asked to work in a highly fluid way. They are becoming a test bed for how other marketers could one day work
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PRCA Training offers new suite of virtual sessions during COVID-19
Up to 56 topics are being offered as virtual training sessions by the world's largest PR professional body
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How marketers can be more effective working from home
Coronavirus is forcing many marketers to work from home. Here are some outstanding tips on making it work for you
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Busting transatlantic media myths
So you want your brand to cross the pond. Are you sure you know how the media works over there?
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An exclusive discount for JM readers attending the PRCA International Summit in March
Find out how you could be part of the prestigious PRCA International Summit featuring speakers from around the world discussing the most pressing issues facing business and society today
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Is it time for Adland to get on “the right side of history?”
Should ad agencies to refuse to work on high-carbon accounts?
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Could agency life be damaging to your health?
An astonishing 91% of marketing agency employees struggle with mental health issues, according the Marketing Agencies Action Group. Now it wants the industry to take the issue seriously and follow-up with some practical solutions
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Which fast-food brands are winning the ‘Veganuary’ search wars?
Both KFC and Greggs have performed remarkably well in monthly online searches for their vegan alternative products
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Marketing in a changing audio landscape
The reach of podcasts, penetration of smart speakers and changes by Google mean that there is a new interplay between radio and social media that could benefit brands
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Maximize your ROI from influencer marketing this year
With so many brands increasing their influencer marketing budgets last year yet reaping disappointing returns, these are the trends that will improve ROI in 2020
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