Vodafone's CMO on how the pandemic affected the launch strategy for its new smart tech device
Vodafone's CMO Pamela Brown explains how the first in its new series of smart tech device launches was delayed by the lockdown and how this GPS tracker is being positioned as offering consumers peace of mind
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Now is the time to redefine what agency success looks like
Do clients get what they pay for when selecting an agency? Are they looking at the right measures of success in the process of selection? PRCA Marcomms Group Chairman and Realia Marketing MD Paul Williamson thinks not, arguing now is the time for a rethink
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Will brands need a new tone of voice after covid?
Language and behavioural science agency Schwa says brands are about to face a change in tone of voice in a world where universal suffering will not tolerate vague or sanitised interactions
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Marketers - this is your 'PMI' moment
Covid-19 has put the role of business marketing in the spotlight like never before. So have we reached what Dave Stevens calls Marketing's 'PMI'?
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How the drive-in could reignite the experience economy
Kat Jackson on why the opening of UK cinemas on 4 July is not just an opportunity for film buffs but a test bed for how clear communication could bring the experience economy back to life
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How to survive being furloughed and keep your job after lockdown
As the end of the furlough scheme is announced, many marketers fear job cuts. But specialist recruiters say there are opportunities out there and highlight where your next opportunity might be waiting
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How do marketers show their value to the board in wartime?
The lockdown is a tough time for marketers, whose value is now being questioned. A virtual PRCA event will help marketers demonstrate their value to the board -- in more ways than one
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LinkedIn emerges as marketers’ favourite channel during covid crisis
The first-ever Just.Marketing/VMAGROUP survey reveals that as part of a new digital-first approach during the lockdown, LinkedIn is the channel of choice for CMOs
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Brands on marketing plans for the post-lockdown recovery
How hotels, technology companies and utilities are planning a new way to go to market when the crisis is over
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Surviving 'the biggest peacetime challenge': a guide for brands
James Thomlinson, One Green Bean MD, reflects on how brands that behaved in certain ways during WWII performed much better during recovery. Using the latest research, he draws lessons for brands during the covid crisis
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