Surviving 'the biggest peacetime challenge': a guide for brands
James Thomlinson, One Green Bean MD, reflects on how brands that behaved in certain ways during WWII performed much better during recovery. Using the latest research, he draws lessons for brands during the covid crisis
PRCA launches free consultation service for comms leaders during covid-19 crisis
Volunteer advisers are being added to the PRCA's Global Covid-19 Taskforce to provide support to communications professionals around the world
After the crisis, could B Corp Certification be the shot in the arm marketing needs?
Studies show that purpose is more important than brand during the covid-19 outbreak. Could gaining B Corp certification help bolster the industry when things return to normal?
Why digital marketing managers have become the innovators of the marketing team
Digital Marketing Managers are increasingly being asked to work in a highly fluid way. They are becoming a test bed for how other marketers could one day work
PRCA Training offers new suite of virtual sessions during COVID-19
Up to 56 topics are being offered as virtual training sessions by the world's largest PR professional body
How marketers can be more effective working from home
Coronavirus is forcing many marketers to work from home. Here are some outstanding tips on making it work for you
Busting transatlantic media myths
So you want your brand to cross the pond. Are you sure you know how the media works over there?
An exclusive discount for JM readers attending the PRCA International Summit in March
Find out how you could be part of the prestigious PRCA International Summit featuring speakers from around the world discussing the most pressing issues facing business and society today
Is it time for Adland to get on “the right side of history?”
Should ad agencies to refuse to work on high-carbon accounts?
Could agency life be damaging to your health?
An astonishing 91% of marketing agency employees struggle with mental health issues, according the Marketing Agencies Action Group. Now it wants the industry to take the issue seriously and follow-up with some practical solutions
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