How to boost PR budgets using measurement
November is Measurement Month for the PR industry. Here, Andy West argues that best practice measurement boosts PR budgets and offers tips on how to do it in an era when data is available in abundance.
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Black Friday: how things have changed and how brands can stand out
It's getting harder for brands to stand out on 'Black Friday' but with the right insights they can. Brands can even create Black Friday moments throughout the year if they really know their customers.
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Building an intimate connection with your consumers: learning from the beauty sector
Some sectors do it well; others have a lot to learn. But the sector that steals the show when developing intimate connections with consumers via social media and influencers is beauty. Here are a few tips on learning from the leader of the pack.
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How digital marketers can embrace Google Search’s biggest ever algorithmic update: BERT
Change is constant in the world of Search. But the recent roll out by Google Search of BERT, a natural language processing tool, is huge, claims search engine marketing expert Dawn Anderson.
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Digital marketing guru Dave Chaffey on trends for 2020, his top marketing tips and how he started his career
Dr Dave Chaffey reveals his top five digital investment areas for 2020, the common mistakes made by digital marketers and how he got his "lucky break" into a field that was very new at the time.
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Will retail be the first vertical where marketers use virtual reality to engage customers?
Virtual Reality – why brands need to be paying attention now!
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As SEO and digital PR continue to merge expect further integration of these young disciplines in 2020
Next year, there will be more audience-driven campaigns, offline stunts that drive online visibility, integration, improvements in measurement and much more, as this discipline continues to evolve and takes one more step towards maturity.
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How to manage a multi-generational workforce
By 2020, ‘Millennials’ will make up 35% of the UK workforce while the younger Generation Z will account for 25%. So we're all going to continue working with people from a range of different age groups, with different perspectives, expectations and experience levels. How are agency managers dealing with this challenge today?
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How brands can learn from Pizza Express and its potentially fatal mistake
Despite best efforts to have a quick, endearing response, Pizza Express is not actually changing its behaviour, simply upping the ads for 2 for 1 deals that got it into this mess.
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Is the communications sector helping to feed the endless consumption monster that is devouring the planet?
I watched Greta Thunberg’s speech to the UN where she opened with the provocation, “How dare you? How dare you steal my childhood”. And I had to ask myself: Am I part of the problem? Is my industry? Am I feeding the endless consumption monster that is devouring the planet? Are my clients?
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