News 4 minutes, 2 second read Mark Johnson, Editor, Just.Marketing
A chat with Binumi Pro Chief Creative Officer and Co-Founder Christopher Bo Shields
It’s been a strange year for events. Few of us this time last year would have believed we would all be attending virtual conferences. Fewer still would have countenanced the idea that technology could offer a real alternative to live meetings. Nonetheless, tech is offering solutions in this odd environment.
Among a number of other tech firms offering virtual solutions, the people behind the video editing platform Binumi Pro and events industry creative partner Amigo have teamed up to offer what they say offers a step towards genuinely interactive live conferences and exhibitions – even offering sponsorship opportunities.
We asked Christopher Bo Shields, Chief Creative Officer and Co-founder, Binumi Pro, to talk us through Totem – the new platform.
What features within Totem do you believe will make virtual events just as engaging as live events?
Christopher: “The problem with many other virtual events platforms is the lack of interactivity. If you think about the best experiences that you’ve had at real-life events, you will probably think mostly of the people you met, the relationships created and the deals made. Well, we’re bringing that back!
“Totem is geared up for interactivity, with features such as interactive exhibition stands that allow for one-to-one meetings, supported by curated content. And then there are many other features of the site, including live polling, Q&As, exclusive downloads and live video content across multiple tracks. Real time metrics and data also provide immediate ROI for sponsors and exhibitors.”
How do delegates network on the platform?
“We’re particularly proud that Totem is able to resurrect the much-missed creative hustle and bustle and spontaneity of real-life events networking. Totem utilises rich profiles and a badging interface that recreates a lot of the feeling of face-to-face meetings.
"One problem with virtual is people become voyeurs rather than participants and Totem injects the personal and professional, which creates richer engagement.
"Attendees can engage with each other via video calls, virtual meeting rooms and social networking, all within the confines of the event. All that they have to do is check out a fellow delegate’s LinkedIn profile, then if they’d like to chat, invite them to speak in one of the many formats that are possible. Event organisers can even set different networking limits for different delegate levels, for example, VIP delegates.”
How will sponsorship opportunities, roundtables and exhibition stands work?
“Totem ensures that organisers have a flexible and scalable range of sponsorship opportunities of anything from meeting rooms and roundtables to exhibition stands and virtual delegate bags. In fact, we are proud to say that we believe that there are just as many opportunities for commercialisation as there would be at a real-life event – we’re bringing the value back to events.”
How does Totem work alongside your video editing platform?
“Virtual event organisers will be able to develop all pre-filmed event content via Binumi Pro, which can then be seamlessly hosted and launched over the Totem events platform. In this way, Totem and Binumi Pro provide a single solution for video production and the dissemination of video content at live and virtual events.”
While we’re on the subject, do you have any tips on how to create more shareable video content?
“Make it fun, make it engaging or make it memorable. We should always be asking ourselves: will it be watched in its entirety and shared - will it grab attention and pique curiosity? What do you tend to pass on to your connections? Ask yourself if your video content is timely, relevant or rewarding. If it ticks any of these boxes, it's more likely to be watched and shared. Also, promote your video content across social media channels or internally throughout your organisation, fully realising your video’s potential and making it easy for users to find and share.”
Should B2B video now become more like B2C, the so-called B2H (Human) trend?
“Absolutely, we totally subscribe to the concept of B2H – all content should be geared up to fit to the media consumption needs of real people.”
What are your tips for making videos more engaging?
“User generated content is becoming more and more prevalent – don’t let the quality of video clips let your brand down. Three things about user generated content that are great: it can be relevant and timely – providing the immediacy of grabbing the moment; it offers the ability to provide a reaction; and it provides a feeling of authenticity. But there are three ways in which UGC can let you down: stability, light and sound. So, always try to be as stable as you can when shooting footage; control as far as possible your shooting environment; light your subject well; and elevate the audio production to get better quality sound.”