Will AI kill the PR agency?
A new book predicts that much of PR consultancy is about to be replaced by AI. With the evidence suggesting this is true, what can PR professionals do to survive the automation revolution?
How to avoid greenwashing in brand, design and packaging
How the sustainability story is not actually a marketing-led one, and how it can backfire if it is
Skills shortage in experiential marketing puts pressure on marketers, with 90 percent planning to outsource, study claims
Demand for digital brand experiences has put marketers under pressure to hire or outsource capabilities
Which marketing salaries are rising fastest and why
Marketing talent is at a premium today. New research reveals the roles that command the heftiest pay rises and why
The campaigns that smashed the Just.Marketing Awards 2021
Highlights from the campaigns that scooped the highest honours in the Just.Marketing Awards
5 martech trends for marketers to watch
Martech will be a critical part of business recovery. We review 5 key trends that will help marketers be the agents of business growth in an increasingly complex landscape
Return to the office: did it go well, did you feel safe and do you prefer it or WFH?
The creative industries thrive on personal contact. But under these strange circumstances, has the return to interpersonal contact been a welcome one or has WFH changed us forever?
More than a year after George Floyd and BLM, is black talent getting a seat at the marketing table?
Leading Creative Director Daniel Amoakoh says brands are gradually realising that understanding cultural nuance is key to winning the black pound but that black talent is still not being invited to the strategic table
We’re just weeks away from the Just.Marketing Awards Entry Deadline
Who doesn't want to win an award? Now is the time to start planning and preparing your entry for the Just.Marketing Awards in association with The Creative Marketing Council
Promotions expert highlights few loopholes in the proposed HFSS online advertising ban
With a ban on all online advertising in the UK of certain products High in Fat, Salt or Sugar (HFSS) expected to come into force in 2023, Jeremy Stern casts an expert eye over what it means and how food and drinks brands should react
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