Will brands need a new tone of voice after covid?
Language and behavioural science agency Schwa says brands are about to face a change in tone of voice in a world where universal suffering will not tolerate vague or sanitised interactions
Marketers - this is your 'PMI' moment
Covid-19 has put the role of business marketing in the spotlight like never before. So have we reached what Dave Stevens calls Marketing's 'PMI'?
How the drive-in could reignite the experience economy
Kat Jackson on why the opening of UK cinemas on 4 July is not just an opportunity for film buffs but a test bed for how clear communication could bring the experience economy back to life
How to survive being furloughed and keep your job after lockdown
As the end of the furlough scheme is announced, many marketers fear job cuts. But specialist recruiters say there are opportunities out there and highlight where your next opportunity might be waiting
How do marketers show their value to the board in wartime?
The lockdown is a tough time for marketers, whose value is now being questioned. A virtual PRCA event will help marketers demonstrate their value to the board -- in more ways than one
LinkedIn emerges as marketers’ favourite channel during covid crisis
The first-ever Just.Marketing/VMAGROUP survey reveals that as part of a new digital-first approach during the lockdown, LinkedIn is the channel of choice for CMOs
Brands on marketing plans for the post-lockdown recovery
How hotels, technology companies and utilities are planning a new way to go to market when the crisis is over
Surviving 'the biggest peacetime challenge': a guide for brands
James Thomlinson, One Green Bean MD, reflects on how brands that behaved in certain ways during WWII performed much better during recovery. Using the latest research, he draws lessons for brands during the covid crisis
PRCA launches free consultation service for comms leaders during covid-19 crisis
Volunteer advisers are being added to the PRCA's Global Covid-19 Taskforce to provide support to communications professionals around the world
After the crisis, could B Corp Certification be the shot in the arm marketing needs?
Studies show that purpose is more important than brand during the covid-19 outbreak. Could gaining B Corp certification help bolster the industry when things return to normal?
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