Why consumers are looking for personal brands in ‘The Me Era’
In an interview about her new e-book, 'The Me Era', Cannes Lions judge Meera Sharath explains why brands must now move beyond hyperpersonalisation to connect with consumers
Will this new technology replace the live event?
We all miss the value delivered by live events - the chats, the deals, the introductions. But could these, and a host of commercial features, be coming back virtually with a new, interactive platform just launched?
“I genuinely want to support talented BME PR professionals to get the careers they deserve”
The hopes and fears of the PR consultant who has taken on the mammoth task of improving ethnic diversity in marketing
Career tips for marketers in the post-covid economy
Massive job losses are predicted when the furlough scheme ends in October but specialist marketing recruiters say there are jobs out there and steps you can take to find them
Purpose and the pandemic: is this the turning point for business?
Selfridges is betting that the combined power of the pandemic, Black Lives Matter and climate change has altered the importance of 'purpose' in business forever. Do marketers agree?
Vodafone's CMO on how the pandemic affected the launch strategy for its new smart tech device
Vodafone's CMO Pamela Brown explains how the first in its new series of smart tech device launches was delayed by the lockdown and how this GPS tracker is being positioned as offering consumers peace of mind
Now is the time to redefine what agency success looks like
Do clients get what they pay for when selecting an agency? Are they looking at the right measures of success in the process of selection? PRCA Marcomms Group Chairman and Realia Marketing MD Paul Williamson thinks not, arguing now is the time for a rethink
Will brands need a new tone of voice after covid?
Language and behavioural science agency Schwa says brands are about to face a change in tone of voice in a world where universal suffering will not tolerate vague or sanitised interactions
Marketers - this is your 'PMI' moment
Covid-19 has put the role of business marketing in the spotlight like never before. So have we reached what Dave Stevens calls Marketing's 'PMI'?
How the drive-in could reignite the experience economy
Kat Jackson on why the opening of UK cinemas on 4 July is not just an opportunity for film buffs but a test bed for how clear communication could bring the experience economy back to life
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