Is it time to reinvent the CMO role?
The CMO has many roles to perform these days. So is the key to survival reinvention or are there other hacks to maintaining status at board level?
British Gas marketer to row Atlantic to inspire female marketers – especially mothers returning to work after covid
Felicity Ashley will row 3,000 miles across the Atlantic - a feat that has been performed by fewer people than have been into space - to inspire women in marketing to reach their potential in an industry she says has "fewer barriers to progression for women" than most
Lessons from inside the UK Government’s ethnic Covid comms campaign
The agency charged with running the 'Stay at Home' Covid campaign for British ethnic minorities says vaccine hesitancy among non-white British citizens is a result of brands communicating using a tokenist approach with these communities
Just.Marketing 2020 Awards: highlights from winning campaigns by Network Rail, British Business Bank and York Museums Trust
Catch the highlights of some of the best award entries to the Just.Marketing Awards 2020
Who is the Marketing Agency of the Year? The winners of the Just.Marketing Awards 2020 are announced
The inaugural Just.Marketing Awards 2020 have picked winners in nine categories - all of them showcase the power and creativity of marketing
Just.Marketing Awards 2020 shortlist announced
Find out if you are among the finalists as the Just.Marketing shortlist is released
The Innovation 50: How Virgin Galactic are marketing the era of passenger space travel
With another test flight completed just days ago, Innovation 50 company Virgin Galactic is about to step up a gear in its marketing once passenger space travel takes off next year
What future for the marketing consultancy office?
In a working culture now divided between wanting to work from home and keen to return to the office, how will consultancies view the office in 2021?
Why consumers are looking for personal brands in ‘The Me Era’
In an interview about her new e-book, 'The Me Era', Cannes Lions judge Meera Sharath explains why brands must now move beyond hyperpersonalisation to connect with consumers
Will this new technology replace the live event?
We all miss the value delivered by live events - the chats, the deals, the introductions. But could these, and a host of commercial features, be coming back virtually with a new, interactive platform just launched?
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