Just.Marketing Awards 2020 shortlist announced

Just.Marketing Awards 2020 shortlist announced

Find out if you are among the finalists as the Just.Marketing shortlist is released

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Virgin Galactic: marketing the era of passenger space travel

Virgin Galactic: marketing the era of passenger space travel

With another test flight completed just days ago, Innovation 50 company Virgin Galactic is about to step up a gear in its marketing once passenger space travel takes off next year

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What future for the marketing consultancy office?

What future for the marketing consultancy office?

In a working culture now divided between wanting to work from home and keen to return to the office, how will consultancies view the office in 2021?

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Why consumers are looking for personal brands in ‘The Me Era’

Why consumers are looking for personal brands in ‘The Me Era’

In an interview about her new e-book, 'The Me Era', Cannes Lions judge Meera Sharath explains why brands must now move beyond hyperpersonalisation to connect with consumers

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Will this new technology replace the live event?

Will this new technology replace the live event?

We all miss the value delivered by live events - the chats, the deals, the introductions. But could these, and a host of commercial features, be coming back virtually with a new, interactive platform just launched?

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“I genuinely want to support talented BME PR professionals to get the careers they deserve”

“I genuinely want to support talented BME PR professionals to get the careers they deserve”

The hopes and fears of the PR consultant who has taken on the mammoth task of improving ethnic diversity in marketing

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Career tips for marketers in the post-covid economy

Career tips for marketers in the post-covid economy

Massive job losses are predicted when the furlough scheme ends in October but specialist marketing recruiters say there are jobs out there and steps you can take to find them

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Purpose and the pandemic: is this the turning point for business?

Purpose and the pandemic: is this the turning point for business?

Selfridges is betting that the combined power of the pandemic, Black Lives Matter and climate change has altered the importance of 'purpose' in business forever. Do marketers agree?

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Vodafone's CMO on how the pandemic affected the launch strategy for its new smart tech device

Vodafone's CMO on how the pandemic affected the launch strategy for its new smart tech device

Vodafone's CMO Pamela Brown explains how the first in its new series of smart tech device launches was delayed by the lockdown and how this GPS tracker is being positioned as offering consumers peace of mind

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Now is the time to redefine what agency success looks like

Now is the time to redefine what agency success looks like

Do clients get what they pay for when selecting an agency? Are they looking at the right measures of success in the process of selection? PRCA Marcomms Group Chairman and Realia Marketing MD Paul Williamson thinks not, arguing now is the time for a rethink

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