Is it time to reinvent the CMO role?

Is it time to reinvent the CMO role?

The CMO has many roles to perform these days. So is the key to survival reinvention or are there other hacks to maintaining status at board level?

News

British Gas marketer to row Atlantic to inspire female marketers – especially mothers returning to work after covid

British Gas marketer to row Atlantic to inspire female marketers – especially mothers returning to work after covid

Felicity Ashley will row 3,000 miles across the Atlantic - a feat that has been performed by fewer people than have been into space - to inspire women in marketing to reach their potential in an industry she says has "fewer barriers to progression for women" than most

News

Lessons from inside the UK Government’s ethnic Covid comms campaign

Lessons from inside the UK Government’s ethnic Covid comms campaign

The agency charged with running the 'Stay at Home' Covid campaign for British ethnic minorities says vaccine hesitancy among non-white British citizens is a result of brands communicating using a tokenist approach with these communities

News

Just.Marketing 2020 Awards: highlights from winning campaigns by Network Rail, British Business Bank and York Museums Trust

Just.Marketing 2020 Awards: highlights from winning campaigns by Network Rail, British Business Bank and York Museums Trust

Catch the highlights of some of the best award entries to the Just.Marketing Awards 2020

News

Who is the Marketing Agency of the Year? The winners of the Just.Marketing Awards 2020 are announced

Who is the Marketing Agency of the Year? The winners of the Just.Marketing Awards 2020 are announced

The inaugural Just.Marketing Awards 2020 have picked winners in nine categories - all of them showcase the power and creativity of marketing

News

Just.Marketing Awards 2020 shortlist announced

Just.Marketing Awards 2020 shortlist announced

Find out if you are among the finalists as the Just.Marketing shortlist is released

News

The Innovation 50: How Virgin Galactic are marketing the era of passenger space travel

The Innovation 50: How Virgin Galactic are marketing the era of passenger space travel

With another test flight completed just days ago, Innovation 50 company Virgin Galactic is about to step up a gear in its marketing once passenger space travel takes off next year

News

What future for the marketing consultancy office?

What future for the marketing consultancy office?

In a working culture now divided between wanting to work from home and keen to return to the office, how will consultancies view the office in 2021?

News

Why consumers are looking for personal brands in ‘The Me Era’

Why consumers are looking for personal brands in ‘The Me Era’

In an interview about her new e-book, 'The Me Era', Cannes Lions judge Meera Sharath explains why brands must now move beyond hyperpersonalisation to connect with consumers

News

Will this new technology replace the live event?

Will this new technology replace the live event?

We all miss the value delivered by live events - the chats, the deals, the introductions. But could these, and a host of commercial features, be coming back virtually with a new, interactive platform just launched?

News

First 1 2 3 Next Last