Could agency life be damaging to your health?

Could agency life be damaging to your health?

An astonishing 91% of marketing agency employees struggle with mental health issues, according the Marketing Agencies Action Group. Now it wants the industry to take the issue seriously and follow-up with some practical solutions

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Which fast-food brands are winning the ‘Veganuary’ search wars?

Which fast-food brands are winning the ‘Veganuary’ search wars?

Both KFC and Greggs have performed remarkably well in monthly online searches for their vegan alternative products

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Marketing in a changing audio landscape

Marketing in a changing audio landscape

The reach of podcasts, penetration of smart speakers and changes by Google mean that there is a new interplay between radio and social media that could benefit brands

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Maximize your ROI from influencer marketing this year

Maximize your ROI from influencer marketing this year

With so many brands increasing their influencer marketing budgets last year yet reaping disappointing returns, these are the trends that will improve ROI in 2020

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The rise of the Innovation Manager in marketing

The rise of the Innovation Manager in marketing

In the first of a series of articles on the changing shape of the marketing department, this in-depth look at the Innovation Manager role looks at why it is "the next big thing", what Innovation Managers do, and how to get the job

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Is 2020 the year when influencer marketing will reach maturity?

Is 2020 the year when influencer marketing will reach maturity?

The influencer industry has a dark side, with fraud making marketers wary. But this could be about to improve in an industry set to go through explosive growth over the next two years

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VIDEO: Is marketing a humanities asks Philip Kotler?

VIDEO: Is marketing a humanities asks Philip Kotler?

Philip Kotler – the master marketer who created the 4Ps (Product, Price, Promotion and Place) gives a fascinating one-hour talk on why marketing should be seen as a humanities that has influenced lifestyles.

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Teaming up Sales with Marketing – the new imperative and opportunity

Teaming up Sales with Marketing – the new imperative and opportunity

International sales consultant and author Grant Leboff on why Sales and Marketing functions now need to be more joined up.

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Marketing lessons from China

Marketing lessons from China

China recently recorded £23bn in sales in just 16.5 hours of trading. As we approach Christmas and look back on Black Friday, perhaps we should reflect on how China's marketers achieved this extraordinary feat and take home the lessons it offers.

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Sorrell outlines S4Capital’s digital-only strategy

Sorrell outlines S4Capital’s digital-only strategy

In an exclusive interview with Just.Marketing, Sir Martin Sorrell explains his strategy for S4Capital and how he sees the digital future of the industry.

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