Will brands need a new tone of voice after covid?

Will brands need a new tone of voice after covid?

Language and behavioural science agency Schwa says brands are about to face a change in tone of voice in a world where universal suffering will not tolerate vague or sanitised interactions

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Marketers - this is your 'PMI' moment

Marketers - this is your 'PMI' moment

Covid-19 has put the role of business marketing in the spotlight like never before. So have we reached what Dave Stevens calls Marketing's 'PMI'?

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How the drive-in could reignite the experience economy

How the drive-in could reignite the experience economy

Kat Jackson on why the opening of UK cinemas on 4 July is not just an opportunity for film buffs but a test bed for how clear communication could bring the experience economy back to life

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How to survive being furloughed and keep your job after lockdown

How to survive being furloughed and keep your job after lockdown

As the end of the furlough scheme is announced, many marketers fear job cuts. But specialist recruiters say there are opportunities out there and highlight where your next opportunity might be waiting

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How do marketers show their value to the board in wartime?

How do marketers show their value to the board in wartime?

The lockdown is a tough time for marketers, whose value is now being questioned. A virtual PRCA event will help marketers demonstrate their value to the board -- in more ways than one

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LinkedIn emerges as marketers’ favourite channel during covid crisis

LinkedIn emerges as marketers’ favourite channel during covid crisis

The first-ever Just.Marketing/VMAGROUP survey reveals that as part of a new digital-first approach during the lockdown, LinkedIn is the channel of choice for CMOs

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Brands on marketing plans for the post-lockdown recovery

Brands on marketing plans for the post-lockdown recovery

How hotels, technology companies and utilities are planning a new way to go to market when the crisis is over

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Surviving 'the biggest peacetime challenge': a guide for brands

Surviving 'the biggest peacetime challenge': a guide for brands

James Thomlinson, One Green Bean MD, reflects on how brands that behaved in certain ways during WWII performed much better during recovery. Using the latest research, he draws lessons for brands during the covid crisis

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PRCA launches free consultation service for comms leaders during covid-19 crisis

PRCA launches free consultation service for comms leaders during covid-19 crisis

Volunteer advisers are being added to the PRCA's Global Covid-19 Taskforce to provide support to communications professionals around the world

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After the crisis, could B Corp Certification be the shot in the arm marketing needs?

After the crisis, could B Corp Certification be the shot in the arm marketing needs?

Studies show that purpose is more important than brand during the covid-19 outbreak. Could gaining B Corp certification help bolster the industry when things return to normal?

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