5 martech trends for marketers to watch
Martech will be a critical part of business recovery. We review 5 key trends that will help marketers be the agents of business growth in an increasingly complex landscape
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Return to the office: did it go well, did you feel safe and do you prefer it or WFH?
The creative industries thrive on personal contact. But under these strange circumstances, has the return to interpersonal contact been a welcome one or has WFH changed us forever?
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More than a year after George Floyd and BLM, is black talent getting a seat at the marketing table?
Leading Creative Director Daniel Amoakoh says brands are gradually realising that understanding cultural nuance is key to winning the black pound but that black talent is still not being invited to the strategic table
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We’re just weeks away from the Just.Marketing Awards Entry Deadline
Who doesn't want to win an award? Now is the time to start planning and preparing your entry for the Just.Marketing Awards in association with The Creative Marketing Council
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Promotions expert highlights few loopholes in the proposed HFSS online advertising ban
With a ban on all online advertising in the UK of certain products High in Fat, Salt or Sugar (HFSS) expected to come into force in 2023, Jeremy Stern casts an expert eye over what it means and how food and drinks brands should react
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Mindshare UK’s MD on the return to the office
Agencies are among the most progressive when it comes to working practices. So has one of the UK's biggest media agencies, Mindshare UK, found the right formula when it comes to working after lockdown easing?
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Does the ad industry have a problem attracting young, creative talent?
Attracted by the plethora of new industries offering creative careers, some in the creative advertising industry have seen a drop off in interest from young talent. Is it time to 'sell' advertising more effectively again?
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Is it time to reinvent the CMO role?
The CMO has many roles to perform these days. So is the key to survival reinvention or are there other hacks to maintaining status at board level?
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British Gas marketer to row Atlantic to inspire female marketers – especially mothers returning to work after covid
Felicity Ashley will row 3,000 miles across the Atlantic - a feat that has been performed by fewer people than have been into space - to inspire women in marketing to reach their potential in an industry she says has "fewer barriers to progression for women" than most
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Lessons from inside the UK Government’s ethnic Covid comms campaign
The agency charged with running the 'Stay at Home' Covid campaign for British ethnic minorities says vaccine hesitancy among non-white British citizens is a result of brands communicating using a tokenist approach with these communities
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