Marketers on their favourite marketing tools and why they love them

Marketers on their favourite marketing tools and why they love them

With so many tools now available in marketing, we asked a handful marketers in the know to name and describe the marketing tools they can’t live without.

Luke Dodd, Digital Media Manager, Anglo American

What is your favourite marketing tool?

“Working at a global organisation, there is a huge amount of complexity and process to follow when it comes to developing content. That’s why Trello is an invaluable tool in the regard that it provides a clear, simple and user-friendly way to keep track of whatever campaign or project that you are working on.”

What do you like about it?

“As with any tool, you need to have a clear understanding of the functionality and the motivation to use it. Trello keeps everything clear and simple, so that both understanding and adoption are hassle-free.”

What does it help you to achieve as a marketer?

“It helps me to achieve a bird-eye view of the campaign I am working on and – due to its simple layout and accessible UX – it also helps me to bring senior leaders on the journey with me.”

Jonathan Foan, Social Media Lead, Three UK

What is your favourite marketing tool?

Emplifi is a great tool, and one we use on a regular basis at Three through our agency partners for our social listening and reporting.”

What do you like about it?

“Ease of use is a big one for us. We’ve got multiple stakeholders with different experience with insight tools, so giving you a simple dashboard view for those that just want to dip in, as well as more detailed reports across the industry and wider social landscape when a deeper dive is needed, has proved invaluable.”

What does it help you to achieve as a marketer?

“It helps us test and learn on our own content and social content, but on top of that it also gives a great view of the wider market and helps us benchmark our activity against our key competitors.

“It’s also a great tool for working alongside agency partners, and is a great way to help structure our agencies as an extension of my in-house team.”

Katherine Scoble, Social Media Lead, the tree

What is your favourite marketing tool?

“Tough one! While Social Bakers or Emplifi is incredibly useful for us as a team day-to-day and has great competitor monitoring, I think Meltwater is what helps set us apart.”

What do you like about it?

“The way Meltwater is set up allows us to create highly specific social listening searches and offers a lot of scope in terms of what we can do. We use it a lot for insights into the industry during pitch and strategy work. It allows us to identify what drove peaks in conversation and use that to inform our content recommendations. It also allows us to monitor competitors and see what people are saying about them allowing us to identify what’s effective and any potential gaps in the market.

“Day-to-day we use it for client reputation monitoring, alerting us of any conversations, offering the chance to amplify PR efforts and stay ahead of any crisis.

“When it comes to crisis management, Meltwater allows us to work incredibly closely with in-house teams, delivering real-time dashboards monitoring conversations and helping them shape their crisis response strategies.”

What does it help you to achieve as a marketer?

“Social is such an integral part of marketing strategies now it can’t sit in a silo, so Meltwater helps us integrate into in-house teams, offering them the data and insights to inform their social and wider marketing strategies. It lets us see the wider conversations outside social and make sure messaging is cohesive across everything.”