Marketers on their favourite marketing tools and why they love them
Senior marketers outline the tools that make their jobs easier and their role more effective
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The Innovation 50: Sainsbury’s grows digital sales as a result of its marketing magic
Sainsbury's delivers marketing magic throughout the funnel. As a result, it is the first supermarket brand to enter The Innovation 50 list.
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Marketers shine a light on the brands performing well and not so well in the crisis
In every industry, brands have responded to the covid-19 crisis in different ways. In the first-ever Just.Marketing/VMAGROUP survey, CMOs highlight those they think have done well and those that have not
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The top five creative, breakthrough campaign successes of January
A review of some of the most creative campaign moments of 2020 so far
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The Rebel Whopper and why Burger King's new launch will change how we eat
Burger King has been accused of jumping on the vegan bandwagon. But based on its positioning, could this purveyor of tasty red meat products be fomenting change in the way we eat with its new Rebel Whopper?
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