The Future of Marketing Conference

Date:
Location: Online
Cost: FREE

Agenda:

14:00
The Future of Marketing with James McCarthy, CMO, Exonar

14:30
An Introduction to Multicultural Marketing with Saad Al-Sharaf, Founder and CEO, Mediareach

15:00
PANEL: AR & AI and immersive technologies

  • Social Bakers
  • Further speaker TBC

15:45
SEO Masterclass with Carrie Rose, CEO and Founder, Rise at Seven

16:15 BREAK

16:30
PANEL: User Generated Content

  • Daniel Andrews, CEO, The Tree
  • Further speaker TBC

17:15
Lessons from a lockdown launch with Pamela Brown, CMO, Smart Tech, Vodafone Smart Tech

2020 presented huge challenges for marketers all over the world, with many forced to adapt their plans and rethink their strategies, all whilst juggling remote working. So when Vodafone Smart Tech was faced with the prospect of launching a new offering and product suite in the middle of the pandemic, it could have been easy to put plans on hold in the face of uncertainty. In this session, Pamela Brown, Chief Marketing Officer, Vodafone Smart Tech will talk about how a relentless focus on the customer enabled the brand to successfully bring a new product range to market against the odds. Exploring the critical role customer behaviour insights, a commitment to meaningful communication and a strategy centred around creating relevance in people’s lives, Pamela will unpack her key learnings, both from launching a new offering in lockdown, and from doing so in an new, emerging market.

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