LinkedIn has become a key channel for B2B marketers but few people are using it as effectively as they could. This seminar will show you the techniques, the content platforms and the strategies to improve your LinkedIn performance.
4.00 pm
Intro and Welcome Chairperson introduction, Ben Smith, founder PRmoment and co-founder Just Marketing
4.05 pm
Why LinkedIn Works as a B2B channel Kinda (Hajaj) Jackson, managing director, digital & influencer, Brands2Life
How LinkedIn enables excellent audience segmentation and targeting
Why LinkedIn should not be thought of as “just another social network”
How content on LinkedIn needs to be even more audience focussed
Why you can get better audience engagement on LinkedIn
Why organic content can still do really well on LinkedIn
4.25 pm
Marketing on LinkedIn: What works George Cathcart, social lead, Threepipe
How to set up the various Linkedin channels correctly
Understanding how and how not to use LinkedIn Groups
Why LinkedIn must complement other channels
What type of content works well on LinkedIn
Why you should think of paid on LinkedIn as the final piece in the puzzle
Why LinkedIn remains an expensive channel of paid social
Balancing short term and long term objectives on the platform
4.45 pm
Maximising LinkedIn as a Broadcast Platform Pete Mitchell, group managing director, Though The I
Top tips for hosting a live stream virtual event
Maximising your streaming effectiveness!
How to engage existing networks
How to develop leads from your network
Measurement & ROI
5.05 pm
Case Study: How payment provider ACI targeted CTOs at tier 1 banks through LinkedIn Nicola Pestell, director, Octopus Group
5.25 pm
Understanding the content ecosystem of LinkedIn Bian Salins, Leading EMEA and LATAM for Content Marketing Consulting, LinkedIn
5.50 pm
Close of event
Just Marketing is a partnership between the PRCA and PRmoment
