Marketers are facing unprecedented levels of change.
The role of the marketer is expanding as the marketing function gains customer, revenue and sales responsibilities.
In every sector, marketplaces are rapidly evolving, due to changes in consumer behaviour, developments in technology and challenging economic environments.
In a disrupted marketplace, the pressure is on to prove marketing effectiveness; it seems many of the old marketing rules no longer apply and new solutions are increasingly complex.
Addressing all these themes, and more, Just Marketing is an online magazine providing marketers with ideas, insights and information.
It will help marketers - and marketing professionals - put the latest thinking and developments in marketing tools and technology in context.
Just Marketing will connect marketing professionals with the things they need to know about, what works and what doesn't.