Subscribe or die: The likely impacts of "zero-party data" strategies on brands and publishers
Zero party data gathered from subscriptions will remain the best way to gather it but other ways are also emerging, says Good Loop's Ryan Cochrane
How a distinctive brand voice reversed Yorkshire Tea’s fortunes
Hard to imagine now but Yorkshire Tea was once a sales laggard in the black tea category. But that all changed dramatically with the birth of a distinctive concept and brand voice
How to choose between SEM and SEO when trying to build web traffic
Jos Davies at UENI walks us through the puzzling worlds of search engine marketing (SEM) and search engine optimisation (SEO) to explain which will work best for your business
Elon Musk: the world’s greatest creative director?
Entrepreneur, designer and engineer yes, but creative director? These are the reasons why the man behind Tesla and Space X deserves to be in our Innovation 50
The biggest threats to the UK advertising and marketing sector
Research has highlighted three major challenges for the advertising and marketing industries: covid, big tech and Brexit
Research & Data
Why consumers are looking for personal brands in ‘The Me Era’
In an interview about her new e-book, 'The Me Era', Cannes Lions judge Meera Sharath explains why brands must now move beyond hyperpersonalisation to connect with consumers
Co-creation - how to make it work online
With Lockdown 2 now underway, what have been the remote co-creation lessons for creative marketers from the first lockdown?