Welcome to the Just.Marketing Awards 2020
We're delighted to announce the launch of the Just.Marketing Awards to reflect the outstanding work across the marketing industry. From strategy through to creativity, great marketing has been at the core of brands and business this year more than ever before.
It’s like milk but made for humans – how Oatly has become a US$2 billion brand
Consumers have been deeply concerned about the company since Blackstone invested this year but Oatly remains an amazingly innovative marketer and part of our Innovation 50 list
Technique
How Gymshark went from start-up to a company worth more than £1 billion by targeting a niche audience through social media
How social media marketing has muscled into the gym
Technique
How email is proving a pivotal tool in boosting brand loyalty among connected consumers
With connected consumers bombarded with apps, it is email that remains a key channel for brands when personalising engagement, argues Sam Holding
Technique
“I genuinely want to support talented BME PR professionals to get the careers they deserve”
The hopes and fears of the PR consultant who has taken on the mammoth task of improving ethnic diversity in marketing
News
How BrewDog optimises earned media coverage to challenge the market leaders in its category
The Innovation 50: BrewDog the punk beer brand eyeing a stock market flotation
Technique
Why events should still be on the marketing agenda
In this strangest of years, Nick Gold explains the creative opportunities that exist for events to chart new ground and allow marketing creativity to shine
Technique
