Is it time for Adland to get on “the right side of history?”
Should ad agencies to refuse to work on high-carbon accounts?
News
What do CEOs worry about?
Demand for stronger reputation management among UK CEOs as research shows more than half are concerned about trust in business
Research & Data
How customer behaviour is changing
Given that having a live person at the end of the phone will be a key driver for customer loyalty for another decade, the winners will be those who balance the human and digital elements in customer experience
Consistent Instagram activity builds trust in a website - pop-ups destroy it
A study into which features build trust in a website has identified those that build it and those that do harm
Research & Data
The top five creative, breakthrough campaign successes of January
A review of some of the most creative campaign moments of 2020 so far
Good / Bad
New insights into Gen Z’s browsing habits and views on brands
A study has revealed the online viewing habits of 10-18 year-olds and identified key differences that occur with age. It also shows the new ways in which Gen Z is using social media
Research & Data
Why businesses are increasingly communicating in silos, creating a disconnected customer experience
Research by Digitas shows that in a world of screens and borders consumers want more connected experiences but that some brands are failing to make that connection
Research & Data
