“I genuinely want to support talented BME PR professionals to get the careers they deserve”
The hopes and fears of the PR consultant who has taken on the mammoth task of improving ethnic diversity in marketing
News
Career tips for marketers in the post-covid economy
Massive job losses are predicted when the furlough scheme ends in October but specialist marketing recruiters say there are jobs out there and steps you can take to find them
News
Out-of-home has more power when brands acknowledge the covid context
Covid-19 has undoubtedly dented OOH but the medium has shown resilience with outstanding creative examples, argues Kinetic's Nicole Lonsdale
Technique
Vodafone's CMO on how the pandemic affected the launch strategy for its new smart tech device
Vodafone's CMO Pamela Brown explains how the first in its new series of smart tech device launches was delayed by the lockdown and how this GPS tracker is being positioned as offering consumers peace of mind
News
Making experiential work during the pandemic
Former Head of Experiential at Pernod Ricard Kenny Hyslop highlights some of the ways business can use experiential to connect with customers during the pandemic. Anyone for brightening up a supermarket queue?
Technique
Klarna’s AJ Coyne explains why moving out of agency life to in-house working has been an eye-opener
The Head of UK Consumer Marketing at online retailer Klarna says that with covid forcing many marketers to consider a career transition, crossing the divide should not be filled with fear
Technique
The home appliance brand you may never have heard of that outsold Dyson
A digital marketing strategy based on gaining five-star online reviews is propelling success for SharkNinja
Technique
