Digital marketing guru Dave Chaffey on trends for 2020, his top marketing tips and how he started his career
Dr Dave Chaffey reveals his top five digital investment areas for 2020, the common mistakes made by digital marketers and how he got his "lucky break" into a field that was very new at the time.
News
Walkers, ALDI, Netflix and LEGO storm the Most Connected Brands rankings
The second annual Most Connected Brand study has shown that connection is not the sole domain of an individual sector but a unique bond between the individual and the brand. Its findings also reveal which brands are on their way up and which are on their way down.
Research & Data
Will retail be the first vertical where marketers use virtual reality to engage customers?
Virtual Reality – why brands need to be paying attention now!
News
Entrepreneurs spill the beans on their marketing secrets
Entrepreneurs, including Richard Branson and Seth Godin, talk about their marketing success stories
Technique
Latest research identifies a collapse in global business confidence
A new report has confirmed that CEO confidence is plummeting worldwide. Brand managers, corporate communications functions and agencies should take note.
SEO update: How natural language processing could help more users discover your online content
Natural language processing (NLP) is an artificial intelligence used by Google and other firms to extract meaning from human language. Find out how NLP offers opportunities for brands looking to improve search traffic through digital marketing and SEO.
Technique
How to manage a multi-generational workforce
By 2020, ‘Millennials’ will make up 35% of the UK workforce while the younger Generation Z will account for 25%. So we're all going to continue working with people from a range of different age groups, with different perspectives, expectations and experience levels. How are agency managers dealing with this challenge today?
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