Why businesses that are not customer-centric and data-driven are on the fast path to irrelevance
James McCarthy argues that CMOs are the rightful owners of customer experience and that customer-driven leaders should be running businesses
Technique
You are what you are: so be authentic
For brands, the decision to support movements like Black Lives Matter is not as easy as it sounds. It's about how you stay true to yourself and present yourself in the market authentically, argues columnist Dave Stevens
Technique
Why 64% of UK businesses will focus on branding and PR during the recovery
A survey has highlighted the parts of the marketing mix that UK business decision makers will be investing in as the lockdown eases
Research & Data
How the drive-in could reignite the experience economy
Kat Jackson on why the opening of UK cinemas on 4 July is not just an opportunity for film buffs but a test bed for how clear communication could bring the experience economy back to life
News
Is it time to rethink the creative pitch process as we come out of lockdown?
With the economy facing a huge downturn, creative pitches could prove to be a cost that many agencies can no longer bear. So should clients be willing to adopt a different approach?
Technique
Marketing leaders on how to show your value to the board when it is being questioned
The first conference of the PRCA's new Marcomms Group and its title could not be more timely. It offered sound advice on strategies for marketers looking to protect their function, budget and ultimately their jobs
Technique
Seven ways to retain high-value customers with digital marketing
Some practical tips that ensure customers complete their online purchases and come back to spend more
Technique
