The Innovation 50: KiwiRail leaves permanent memorials to the near-miss accidents on its crossings

The Innovation 50: KiwiRail leaves permanent memorials to the near-miss accidents on its crossings

The Innovation 50 is a list of the most innovative brands in marketing nominated by experts in the industry. With hundreds of pedestrians in New Zealand coming within moments of being hit by a train at crossings each year, Kiwi Rail had to take action. This impactful, memorable campaign that has left permanent memorials to real-life near misses, exemplifies how powerful and effective safety campaigns can be

Technique

We’re just weeks away from the Just.Marketing Awards Entry Deadline

We’re just weeks away from the Just.Marketing Awards Entry Deadline

Who doesn't want to win an award? Now is the time to start planning and preparing your entry for the Just.Marketing Awards in association with The Creative Marketing Council

News

The Innovation 50: How Casper's mattresses disrupted the entire sleep ecosystem

The Innovation 50: How Casper's mattresses disrupted the entire sleep ecosystem

The Innovation 50 is a list of the most innovative brands in marketing nominated by experts in the industry. Proof that almost any category can be disrupted, Casper has gone on to offer not just comfortable mattresses but change the way people think about a good night's sleep

Technique

With 77% of UK Millennials wanting to support small businesses, how should SMBs market themselves?

With 77% of UK Millennials wanting to support small businesses, how should SMBs market themselves?

Small businesses are under huge strain after extended lockdowns. But research shows that one group in particular - Millennials - have tried to support small businesses through this period and even more want to do so. These three marketing tips will help SMBs reach and convert a willing audience

Technique