Why brands investing in the metaverse now will have a long-lasting advantage, according to McKinsey
McKinsey's 'Value Creation in the Metaverse' report examines how business leaders, consumers and brands are reacting to the metaverse
Research & Data
TV and newspaper advertising projected to lose out to DOOH, study suggests
New research shows executives around the globe believe adpsend will shift from TV and newspapers to DOOH
Research & Data
MARTECH: Does the Kindred for Business SDK offer a loyalty solution for branded apps?
When users close an app, the brand is no longer visible to them. Could Kindred’s SDK help brands boost loyalty, brand awareness and offer a new revenue stream?
Technique
How marketing teams can rediscover creativity in a hybrid landscape
The vast majority of marketers have embraced hybrid working. Wrike's Esther Flammer argues that collaboration technologies - as well as face-to-face collaboration - are the only ways to ensure creativity is maintained
Technique
The next group of 10 brands in the Innovation 50 list shows how marketing innovation can change a brand’s fortunes
The Innovation 50 list grows as we chart the next 10, bringing our marketing innovators list to 30.
Technique
Why B2B brands should forget about becoming disruptors
Should B2B brands aim to be viewed as disruptors? Or does attaining the status of a disruptive B2B brand only work when it makes the brand memorable?
Technique
Retaining brand love during the cost-of-living crunch with data insights
LiveRamp's head of strategic growth shows how data will be critical to delivering what customers want during the cost of living crisis
Technique
