Time to throw out the default mass-marketing strategy and use time more wisely
Ricoh Europe's Caroline Bright says it is all too easy as a marketer to hit the pitfalls of mass marketing. But why would you do that when 'hyper personalisation' is working for others?
B2B buyers report says marketers are communicating too often and with irrelevant content
During the pandemic, B2B marketers have increased their digital marketing and this has caused frustration among buyers who are being contacted with reams of irrelevant content, says B2B Buyer Insights Report
Research & Data
5 martech trends for marketers to watch
Martech will be a critical part of business recovery. We review 5 key trends that will help marketers be the agents of business growth in an increasingly complex landscape
Inside the 5 key elements of successful digital transformation for brands
Alex Bagao at digital product agency Somo says that although you might think other brands are further down the digital transformation road than you, that is rarely the case. Most still need to follow these 5 key steps to get there successfully
Why Influencer Marketing is strategic, not just about the activation
With three quarters of marketers saying influencers will become more important over the next three years and increase their investment accordingly, Cure Media's Sanna Ödmark says that influencer marketing needs to be elevated to the strategy development stage
The Innovation 50: Divine Chocolate shows how Fairtrade drives sales when combined with outstanding flavour
In a move that made some wonder whether Divine Chocolate no longer believed Fairtrade mattered to consumers, the brand has successfully expanded its proposition to not just include ethical issues but great flavour too
Why DOOH will see a dramatic rise in overall share of Out-of-Home spend in the next three years
A survey in key markets around the world shows Digital Out of Home spend is set be an even bigger share of Out-of-Home advertising. Here's why.