More than a year after George Floyd and BLM, is black talent getting a seat at the marketing table?
Leading Creative Director Daniel Amoakoh says brands are gradually realising that understanding cultural nuance is key to winning the black pound but that black talent is still not being invited to the strategic table
News
A secret to B2B marketing in times of uncertainty
Research shows thought leadership provides outstanding ROI for sentiment and relationship building. Rachael Kinsella argues and explains how this is a powerful path for B2B marketers to make incremental gains
Technique
Eight steps to creating award-winning podcasts
Award-winning podcast creator Laura Smith shares insights into what makes a scintillating and engaging listen
Technique
The Innovation 50: KiwiRail leaves permanent memorials to the near-miss accidents on its crossings
The Innovation 50 is a list of the most innovative brands in marketing nominated by experts in the industry. With hundreds of pedestrians in New Zealand coming within moments of being hit by a train at crossings each year, Kiwi Rail had to take action. This impactful, memorable campaign that has left permanent memorials to real-life near misses, exemplifies how powerful and effective safety campaigns can be
Technique
We’re just weeks away from the Just.Marketing Awards Entry Deadline
Who doesn't want to win an award? Now is the time to start planning and preparing your entry for the Just.Marketing Awards in association with The Creative Marketing Council
News
The Innovation 50: How Casper's mattresses disrupted the entire sleep ecosystem
The Innovation 50 is a list of the most innovative brands in marketing nominated by experts in the industry. Proof that almost any category can be disrupted, Casper has gone on to offer not just comfortable mattresses but change the way people think about a good night's sleep
Technique
With 77% of UK Millennials wanting to support small businesses, how should SMBs market themselves?
Small businesses are under huge strain after extended lockdowns. But research shows that one group in particular - Millennials - have tried to support small businesses through this period and even more want to do so. These three marketing tips will help SMBs reach and convert a willing audience
Technique
