How Nike, the archetypal marketing lead company, is still innovating
Nike can sway generations when its marketing stands up for what it believes in. Despite being almost 60 years old as a brand, it's fresh and powerful approach to marketing make it an Innovation 50 company
Technique
How to create 'sticky' content
Author of five books, including 'Myths of Marketing' published last year, international speaker and marketing consultant Grant Leboff explains some fundamental truths about content
Technique
Vast majority of marketers say email maintains connection between brands and consumers during covid
A survey of 1,000 marketing leaders globally has found that 88% say email has been an effective channel during the pandemic
Research & Data
What the end of the app era and impending WhatsApp war means for ambitious brands
Brands should stop developing their own apps but instead focus on capturing consumer attention in universal apps
Technique
The innovative Ugandan beer that supports local farmers and communities
Owned by global brewing giant AB InBev, Eagle Lager is a great model of how thinking and acting locally can create a highly profitable, much-loved brand
Technique
Just.Marketing Awards 2020 shortlist announced
Find out if you are among the finalists as the Just.Marketing shortlist is released
News
Why B2B marketers are putting growth and retention at risk by ignoring distressed buyers
B2B growth consultancy Momentum explains how its research has identified gaps in B2B sales and marketing and the steps needed to remedy them
Technique
