How language learning platform Busuu grew revenues by 80% during lockdown
A change of CRM tactics and a Keep Kids Learning initiative for customers during lockdown have delivered social good and business growth for Busuu
Technique
Ad boycotts lead to 40% dip in UK social media adspend
Social media adspend globally rose towards pre-pandemic levels in Q2 with the #BlackoutTuesday protests causing the single biggest dip in UK spend, says report
Research & Data
Will brands need a new tone of voice after covid?
Language and behavioural science agency Schwa says brands are about to face a change in tone of voice in a world where universal suffering will not tolerate vague or sanitised interactions
News
How coronavirus has impacted marketing budgets, campaign activity and pitch rates
A global study that includes the UK has uncovered the impact of the coronavirus on the marketing industry
Research & Data
Marketers - this is your 'PMI' moment
Covid-19 has put the role of business marketing in the spotlight like never before. So have we reached what Dave Stevens calls Marketing's 'PMI'?
News
Why 64% of UK businesses will focus on branding and PR during the recovery
A survey has highlighted the parts of the marketing mix that UK business decision makers will be investing in as the lockdown eases
Research & Data
How a PR team managed comms for a vital web-based medical device that helps clinicians tackle covid-19
When a clinical support tool for respiratory care of covid-19 patients was launched in May, the announcement had to be handled delicately. Here are the top 10 tips for doing that from the team behind the announcement
Technique
