The Future of Marketing: a free, major online conference on ways forward in marketing
An exceptional online conference on 18th May will offer free access to some of the leading experts in specialist areas of marketing, ranging from SEO, AI and AR to multicultural marketing
Technique
Selligent research: A look at how consumer behaviours have changed in a year and how brands can adapt
From wanting mobile and contactless payments, to remote working and shopping habits that have changed forever, Anne Jarry looks at how a year unlike any other has changed consumer behaviours, impacting marketing and customer service for the long term
Research & Data
Running an event? Forget about the platform
The UK lockdown is easing but events will, at best, be hybrid for a while yet. But rather than worrying about whether the event is virtual, live or hybrid, Christopher Bo Shields says there are three ways to improve what is the priority at any event: the delegate experience
Technique
Research reveals not just the brands marketers love the most but what it takes to be a loved brand
Apple has topped a chart in which 100 top marketers reveal the brand they love the most but what is most revealing is what they think it takes to be a great brand and why the two are different
Research & Data
Take part in the PRCA and Just.Marketing inaugural Marketing Census 2021
Help us paint the most up to date picture of the marketing industry during one of the most tumultuous years in recent history by taking part in the first ever PRCA Marketing Census, in collaboration with Just.Marketing
Research & Data
Innovation 50: Greggs shows that cult status and personality-led marketing are a recipe for high street success
High street eatery Greggs has built its success on listening to customers and giving them what they want. While some approaches have worked better than others its strategy overall is a masterclass in staying relevant
Technique
How to evolve marcomms events to match the changes in audiences
Successful events for the UN and virtual recruitment processes for a Big Four company during lockdown have shown that a blended approach to live events can offer more responsive engagement, says Toby Lewis of Live Group
Technique
