The Innovation 50: Paynter Jacket Co pioneers on-demand fashion with an authentic ethical purpose
A small, British fashion brand, Paynter Jacket has inspired emulators with its pulling power based around openness, authentic purpose, and a truly disruptive business model that highlights the wasteful approach of most of its industry peers
Technique
The truth about creating effective email content: six tips that really work
SparkPost's Director of Brand and Content Marketing takes us behind the myths of email marketing and what has been proven to work time and time again
Technique
TV and newspaper advertising projected to lose out to DOOH, study suggests
New research shows executives around the globe believe adpsend will shift from TV and newspapers to DOOH
Research & Data
Why brands investing in the metaverse now will have a long-lasting advantage, according to McKinsey
McKinsey's 'Value Creation in the Metaverse' report examines how business leaders, consumers and brands are reacting to the metaverse
Research & Data
MARTECH: Does the Kindred for Business SDK offer a loyalty solution for branded apps?
When users close an app, the brand is no longer visible to them. Could Kindred’s SDK help brands boost loyalty, brand awareness and offer a new revenue stream?
Technique
How marketing teams can rediscover creativity in a hybrid landscape
The vast majority of marketers have embraced hybrid working. Wrike's Esther Flammer argues that collaboration technologies - as well as face-to-face collaboration - are the only ways to ensure creativity is maintained
Technique
Why B2B brands should forget about becoming disruptors
Should B2B brands aim to be viewed as disruptors? Or does attaining the status of a disruptive B2B brand only work when it makes the brand memorable?
Technique
